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The North Face Question Madness Anthem


Tuesday, Sep. 12, 2017


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Created via Sid Lee, directed by non unlimited’s Stacy Peralta, and edited by Union’s Eric Argiro, “The North Face Question Madness Anthem” won a Bronze Lion, Film Craft, for Editing, at this summer’s Festival of Creativity in Cannes. This 50th Anniversary anthem spot provides 1:46 of reflection on the duality of adventure: the pain and perspective, the wild extremes of frustration and exhilaration experienced by extreme sports enthusiasts. 


Client: The North Face
Title: “Question Madness Anthem”

Agency: Sid Lee
ECD: Kristian Manchester, Agency Producer: Mark Johnston, CD: Jean-Francois Dumais, CD: Brian Gill, AD: Jean-Michel Mercier

Editorial: Union NY
Editor: Eric Argiro, EP: Caryn Maclean, Senior Producer: Lauren Hafner Addison, Assistant: Nadine Mueller

Production Co: nonfiction unlimited
Director: Stacy Peralta, EP: LJ/Loretta Jeneski, HOP: Patrick Degan

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