NC LOTTERY + PATRICK SHERMAN GO BIG
Patrick Sherman directed the latest campaign for North Carolina Education Lottery, which hilariously demonstrates that bigger is always better!
Through a series of humorously tiny objects and spaces, NC Lottery cleverly captures the dissatisfaction individuals feel when what they receive is smaller than what they expect.
North Carolina Education Lottery
Executive Dir Brand Mgmt & Comm: Frank Suarez
Director of Advertising: Susan Singley
O’Keefe Reinhard & Paul
Executive Producer: Scott Mitchell
Content Producer: Kelly Durham
Group Creative Director: David Petti
Account Director: Kellee Higgins
Slash Dynamic
Managing Director: Tanya Cohen
Director: Patrick Sherman
Producer: Joe Murray
Explore Media was chosen by Britton Marketing to produce a Professional Series advertising campaign. This 2024-2025 campaign, titled “Works Hard For You”, led by Chicago-based director Jeremy Pinckert, was cast and filmed in the Atlanta, Georgia region and features outdoor home improvement shots. Viewers can view the commercials in the fifteen-state region where Menards’ stores are located. Read More
