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Nissan's “With Dad”


Sunday, Feb. 1, 2015


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In the world of automotive advertising, Super Bowl Sunday is the one day of the year where pretty much anything goes. Nissan exemplified that strategy in its return to the Super Bowl ad ranks for the first time since 1997, scoring big today with a dramatic 90-second commercial titled “With Dad.” The commercial combined a touching storyline with the debut of future Nissan race and production vehicles.

The story, which follows an up-and-coming race driver through his journey to the highest levels of motorsports competition, uses a narrative soundtrack provided by Harry Chapin’s iconic “Cat’s In the Cradle.” It depicts the struggles of a father and mother to balance work and family while they raise their son. In the end, the cycle, so well known in Chapin’s song, is broken.

As part of our #withdad campaign, Nissan will donate up to $1,000,000 to two organizations that, like Nissan, help people build better lives for themselves and their families - Habitat for Humanity® and Wounded Warrior Project®. We are proud to be their partner. 



Client: Nissan North America
Senior VP Sales & Marketing & Operations USA: Fred Diaz
VP Marketing Communications & Media: Jeremy Tucker
Director, Marketing Communications: Erich Marx
Senior Manager, Marketing Communications: Terri Welch
Senior Manager, Media Planning and Strategy: Richard Ash

Creative Agency: TBWA\Chiat\Day Los Angeles
Chief Creative Officer: Stephen Butler
Creative Director: Chris Ribeiro
Creative Director: Drew Stalker
Associate Creative Director / Copywriter: Jason Locey
Associate Creative Director / Art Director: Liz Levy
Director of Production: Brian O’Rourke
Senior Producer: Carrie Schaer
Assistant Producer: Alex Dossett
Managing Director: Peter Bracegirdle
Account Director: Bonnie Schwartz, Craig Werwa
Management Supervisors: Patrick Jones, Val Tyll
Group Planning Director: Oke Mueller
Planning Director: Kyle Luhr
Director of Product Information: Joel Weeks
Product Strategy Specialist: Andy Galvin
Director of Business Affairs: Linda Daubson
Executive Business Affairs Manager: Robin Rossi
Director, Traffic Operations: Dessiah Maxwell
Traffic Operations Manager: Malika Jones
Director Project Management: Janet Perez

Media Agency: OMD
Managing Director: Kristi Lind
Group Director Strategy: Jennifer Reece & Aaron Anderson
Producer Integrated Programs: Jocelyn Monroe
Director Strategy: Johnathan Fisher
Associate Director Stategy: Lauren Crotzer
Group Director Digital: Anthony Viccars

Production Company: Park Pictures
Director / Cinematographer: Lance Acord
Executive Producer: Mary Ann Marino, Jackie Kelman Bisbee
Line Producer: Tim Kerrison
Art Department: James Chinlund
Costume Designer: Christine Wada
Casting Director: Dan Bell
Stunt Coordinator: Andy Gill
Set Photographer: Daniel Goldwasser

Editorial: Whitehouse Post
Editor: Russell Icke
Assistant Editor: James Dierx
Senior Producer: Joanna Manning
Executive Producer: Joni Williamson

VFX: A52
Executive Producer: Jennifer Sofio Hall & Patrick Nugent
Producer: Scott Boyajan
VFX Supervisor: Patrick Murphy
CG Supervisor: Kirk Shintani
Flame Artists: Patrick Murphy, Steve Wolff, Stefan Gaillot, Michael Plescia
CG Artists: Andrew Romatz, Erin Clarke, Brian Lee, John Cherniak, Tom Connors, Michael Cardena, Jon Balcome, Wendy Klein, Tiffany Chou

Music: “Cats in the Cradle” by Harry Chapin

Sound Design:
Sound Designer & Music Editor: Gus Koven
Sound Design Assistant: Nicholas Tuttle
Executive Producer: Ceinwyn Clark

Mix: Play
Mixer: John Bolen
Executive Producer: Lauren Cascio
Assistants: Hermann Thumann & Jeff King

Color: MPC
Colorist: Mark Gethin

Dad: Matt Hoffman
Mom: Joelene Bowles
Teenage Son: Will Shadley
7 Year Old Son: Jack Miller
Toddler Son: James Sphor
Toddler Son: Jack Papierniak
Infant: Cleo 

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