Tuesday, December 12, 2017
You are here:

Nickelodeon's "Every Witch Way" Promo

By

Kristien Brada-...
Friday, Jan. 9, 2015

2900 views

Log in or register now!

Launching Season 3 of hit series, “Every Witch Way,” Nickelodeon turned to 2C for a magic-filled campaign involving a 100% custom shoot and plenty of post-production sorcery. With the series in active production, 2C’s biggest challenge was maximizing time with the cast while executing creative with intensive visual effects, four unique narratives and technical location challenges. Without the benefit of motion control, many of the key scenes were still shot over green and in plates to give them maximum flexibility in post--a painstaking process, yet captured at maximum pace. In post, 2C added magic by placing photo real 3D elements in the scenes to enhance the believability of the effects, especially the freezes. All overlay spells were crafted to look and move like they do in the series. Finally, a very detailed color grading session enhanced the overall theme of “things are heating up,” elevating the look to more of an image campaign.

Credits

Nickelodeon

VP of Creative – Michael Tricario
Director of Production – Veronica Cepero
Line Producer – Kate Brennan
Associate Producer – Nicole Ferrara
Production Coordinator – Raebekah Cox

2C

Chief Creative Officer – Chris Sloan
Director/Creative Director – Brian Eloe
Senior Editor – Spencer Condon
Senior Editor – Jeff Morelli
Senior Designer/Animator – Chris Newton
Visual Effects Artist – Dmitri Zavyazkin

Collaborators

DP – Harry Clark
Assistant Director – Patty Simonetta
Senior Designer/Animator – Hector Espinosa
Visual Effects Artist – Derek Superville

Discipline: 
Genre: 
Style: 
Media Type: 
Log in or register now!
Log in or register now!

Recent SHOOT News Stories

Monday, Dec. 11, 2017

The latest TV allocation for year three of California’s Film & TV Tax...

Monday, Dec. 11, 2017

The Academy of Motion Picture Arts and Sciences has announced that 10 live...

Monday, Dec. 11, 2017

Helen James and Dan Watts have been hired to assume the leadership of CP+B...

Monday, Dec. 11, 2017

Guillermo del Toro's Cold War-era fairytale "The Shape of Water" swam away...

Sunday, Dec. 10, 2017

The animated family film "Coco" has topped the box office for a third time...

Sunday, Dec. 10, 2017

Dina , which tells an unconventional love story between two people who...

Recent SPW Releases

Monday, Dec. 11, 2017

Mob Scene, one of Hollywood’s leading entertainment marketing agencies for...

Monday, Dec. 11, 2017

The International Cinematographers Guild (ICG, IATSE Local 600) 55th...

Monday, Dec. 11, 2017

For the fourth consecutive year, WCPMedia Services acted as official...

Monday, Dec. 11, 2017

ominations for the 75th annual Golden Globe Awards were announced this...

Thursday, Dec. 7, 2017

New York Festivals International Advertising Awards ® has announced the...

Thursday, Dec. 7, 2017

Academy Award ® nominee, Jeffrey Karoff, recently partnered with...

Top