Nickelodeon's “Winter Refresh”
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In a fast-paced series of broadcast promos and bumpers that broke last Friday, Aardman Nathan Love has given Nickelodeon viewers a zany gift: it’s the “Winter Refresh” campaign, which features many beloved characters from Nick series, animated in a style reminiscent of some of TV’s most iconic holiday specials.
There’s SpongeBob and Patrick from “SpongeBob SquarePants,” cavorting on a frozen pond. Patrick does a flying leap into SpongeBob’s arms, and both of them plunge through the ice. And there’s Lincoln Loud and Clyde McBride from “The Loud House,” who get tangled up in holiday lights and tumble off a roof. Also making appearances are the twins from “The Thundermans,” Phoebe and Max, along with some of the stars of the Nick series “Henry Danger.”
Popping up throughout many of these promos are a bunch of snowball characters better described as goofballs. Looking a bit like giant marshmallows and wearing knit caps and scarves, they manage to get into all forms of mischief. Each promo ends with a holiday-themed typographic representation of the Nick logo, sculpted to appear as though rendered in clay animation.
Nickelodeon
SVP Art + Design: Michael Waldron, SVP Creative Promotions: Tony Maxwell, VP Animation + Motion Graphics: Kurt Hartman, VP Creative Director: Erica Ottenberg, Sr. Art Director: Giancarlo Barrera, Sr. Director Production: Joe Pappalardo, Sr. Director Project Management: Earl Marona, Jr., Director Graphics: Alessandra Sutera, Producer: Alexa Dumit-Sjoberg, Unit Manager: Josh Powers, Production Coordinator: Georgette Pierre, Production Assistant: Jonathan Shatoff
Production Company: Aardman Nathan Love
Director: Joe Burrascano, Executive Producer: Jon O'Hara, Producer: Rob Franklin, Art Director, Design & Storyboards: Tim Probert, Additional Design: Joe Bluhm, Jesse Aclin, Cassey Kuo, CG Supervisor, Character TD: Steve Mann, CG Lead: Elizabeth Ku-Herrero, Look Development & Lighting TD: Eric Cunha, Character, Asset & Environment Artists: Elizabeth Ku-Herrero, Eric Cunha, Jin Fang Jiang, Pedro Conti, Paul Kim, Andy Tai, Animation Lead: Tom Shek, Animation: Doug Litos, Henning Kozcy, Nicole Morciniec, Jordan Blit, Additional Rigging: Brett Taggart, Lighting: Christine Kim, Jin Fang Jiang, Luke Pikora, Shading: Jin Fang Jiang, Christine Kim, Paul Kim, Andy Tai, Ylli Orana, Compositing Lead: Eric Concepcion, Compositor: Matt DeFranco, Matte Painting: Christine Kim, Editing: Yi Ju Tsai
Original Music, Music Supervision and Sound Design: Explosion Robinson
