Monday, August 20, 2018
You are here:

NHL's 18th Annual Hockey Fights Cancer Campaign

By

Kristien Brada-...
Wednesday, Nov. 16, 2016

1306 views

Log in or register now!

To kick off its annual Hockey Fights CancerTM initiative and engage hockey fans with a fresh campaign, the National Hockey League (NHL) and the National Hockey League Players’ Association (NHLPA) collaborated with Undefined Creative (UC). Extending the reach of this year’s campaign, UC sought to create as many touchpoints for fans as possible, while still emphasizing the local clubs and their fans as the foundation upon which the larger campaign is built.  Using the tagline One Team, One Family, One Fight, Undefined Creative produced a set of 30-second and 15-second TV spots, digital and mobile banners and print ads encouraging fans to Join the Fight and inviting them to visit the websites of the Leagues’ charitable partners to learn more. The NHL and NHLPA founded Hockey Fights Cancer™ in December 1998 to raise money and awareness for hockey's most important fight.

 

 

 

Credits

NHL

Donny Khan, Director, Advertising and Marketing
Ann Marie Lynch, Director, Community Relations

Undefined Creative

Maria Rapetskaya, Creative Director
Mike Kardis, Editor
Cathy Humphrey, Producer

Contact Name: 
Kristien
Contact phone: 
818-661-6368 x2
0
Log in or register now!
Log in or register now!

Recent SHOOT News Stories

Sunday, Aug. 19, 2018

Glitz won over guns as the gilded romance "Crazy Rich Asians" debuted at...

Friday, Aug. 17, 2018

Have you noticed something oddly tranquil about this summer movie season?...

Friday, Aug. 17, 2018

After long resisting change, Twitter CEO Jack Dorsey wants to revamp the "...

Friday, Aug. 17, 2018

Park Pictures​ London has hired Bethany Reilly as head of sales and...

Friday, Aug. 17, 2018

United Entertainment Group ( UEG ), a global entertainment, sports and...

Thursday, Aug. 16, 2018

The Toronto International Film Festival Primetime program revealed its...

Recent SPW Releases

Friday, Aug. 17, 2018

SIGGRAPH 2018, the world’s leading annual interdisciplinary educational...

Wednesday, Aug. 15, 2018

In the opening title sequence of “ Bleach ” (Warner Bros), as envisioned...

Wednesday, Aug. 15, 2018

Today, the Visual Effects Society (VES), the industry’s global...

Wednesday, Aug. 15, 2018

The Directors Guild of America (DGA) today announced that Director Ang Lee...

Tuesday, Aug. 14, 2018

Recently Society of Camera Operators produced a roundtable discussion...

Tuesday, Aug. 14, 2018

axle ai, the leader in bringing artificial intelligence to video workflows...

MySHOOT Profiles


Director

Producer
Carlos Cuaron
Director

Director
Top