Wednesday, May 23, 2018
You are here:

NHL’s SAP Stats Platform


Kristien Brada-...
Wednesday, Jun. 24, 2015


Log in or register now!

It’s Undefined Creative with the assist! The NYC-based creative agency launched a motion design campaign that is helping the National Hockey League (NHL) score big with its new statistical analysis platform, derived from its relationship with SAP. Undefined Creative delivered 19 different animations designed to leverage SAP® Predictive Analytics software. SAP Predictive Analytics allows fans, broadcasters and media around the world to analyze official League, team and player statistics via a more comprehensive, interactive and personalized interface. 

Undefined Creative’s campaign elements leveraging SAP software can be seen on the NHL’s website, Facebook and Twitter accounts, as well as on NHL LIVE on the NHL Network.To date, the Stanley Cup Final Preview video alone has generated more than 2.2 million Facebook impressions and more than 285,000 Twitter impressions.



Director, Digital Business Development – Chris Foster
Coordinating Director, NHL Studios – Russell Siberine
Vice President, Design – John Pacino
Senior Producer, NHL Studios – Lyndsey Read
Segment Producer, NHL Studios – Matthew Sitkoff
Manager, Assignments, Website Editorial – Corey Masisak
Technical Producer, NHL Studios – Kyle Liggon
Data Scientist, SAP – Eric Blabac

Undefined Creative

Creative Director – Maria Rapetskaya
Executive Producer – Cathy Humphrey
Lead Animator – Amber Kusmenko
Sound Design – Mark Hastings, Post-Op Media, and Lee Umphred, Media2

Media Type: 
Log in or register now!
Log in or register now!

Recent SHOOT News Stories

Wednesday, May. 23, 2018

CBS is finishing another television season atop the television ratings,...

Wednesday, May. 23, 2018

Colleen DeCourcy, chief creative officer, Wieden+Kennedy, is serving back...

Tuesday, May. 22, 2018

Directorial trio JEAN has joined L.A.-based Community Films for U.S...

Tuesday, May. 22, 2018

Despite high-profile Oscar wins for art house films like "Call Me By Your...

Tuesday, May. 22, 2018

Cannes Lions will host a two-day “Change for Good” Hackathon, to be held...

Tuesday, May. 22, 2018

Fifty years after filmmakers shut down the Cannes Film Festival, the...

Recent SPW Releases

Wednesday, May. 23, 2018

The Cannes Lions International Festival of Creativity has announced the...

Wednesday, May. 23, 2018

The Make-Up Artists & Hair Stylists Guild (MUAHS, IATSE Local 706)...

Wednesday, May. 23, 2018

Fourteen productions are nominees for Best of Festival in the 2018 US...

Monday, May. 21, 2018

A story steeped in legacy meets the culture of now in the striking new...

Tuesday, May. 22, 2018

The 2018 Toyota Tacoma is truly the truck of “play.” To celebrate, Toyota...

Tuesday, May. 22, 2018

A Common Thread’s Eli Green has directed a new campaign for boutique...