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NHL’s SAP Stats Platform


Kristien Brada-...
Wednesday, Jun. 24, 2015


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It’s Undefined Creative with the assist! The NYC-based creative agency launched a motion design campaign that is helping the National Hockey League (NHL) score big with its new statistical analysis platform, derived from its relationship with SAP. Undefined Creative delivered 19 different animations designed to leverage SAP® Predictive Analytics software. SAP Predictive Analytics allows fans, broadcasters and media around the world to analyze official League, team and player statistics via a more comprehensive, interactive and personalized interface. 

Undefined Creative’s campaign elements leveraging SAP software can be seen on the NHL’s website, Facebook and Twitter accounts, as well as on NHL LIVE on the NHL Network.To date, the Stanley Cup Final Preview video alone has generated more than 2.2 million Facebook impressions and more than 285,000 Twitter impressions.



Director, Digital Business Development – Chris Foster
Coordinating Director, NHL Studios – Russell Siberine
Vice President, Design – John Pacino
Senior Producer, NHL Studios – Lyndsey Read
Segment Producer, NHL Studios – Matthew Sitkoff
Manager, Assignments, Website Editorial – Corey Masisak
Technical Producer, NHL Studios – Kyle Liggon
Data Scientist, SAP – Eric Blabac

Undefined Creative

Creative Director – Maria Rapetskaya
Executive Producer – Cathy Humphrey
Lead Animator – Amber Kusmenko
Sound Design – Mark Hastings, Post-Op Media, and Lee Umphred, Media2

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