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Nestlé Purina's "Beneful"

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Artisans PR
Thursday, Jul. 27, 2017

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STORY’s Ky Dickens has directed a new campaign for Nestlé Purina’s Beneful where real dog owners—and real dogs—discuss what they love about the healthy, “grain-free” dog food. Conceived by Deep Focus, New York and Lapiz, Chicago, the three spots show dogs and their owners playing in verdant outdoor settings. The owners talk about the importance of good nutrition to their pets’ health. The dogs describe their ardor for the “farm-raised chicken” featured in the product. “That’s my number one thing to eat,” says a border collie named Charlie.

Credits

Titles: Campsite, Garden, Overlook

Client:  Nestlé Purina

Brand: Beneful

Agency:  Deep Focus, New York.
Kristen King, Group Account Director; Margaux LeBuffe, Account Supervisor; Hillary Fabian, Creative Director; Megan Schulist, Associate Creative Director; Andrew Vuilleumier, Copywriter; Melissa Brown, Producer

Agency: Lapiz, Chicago.
Viviana Paredes, Account Supervisor; Lucille Gratacos, Account Director; Maria Bernal, VP, Creative Director; Javier Valle, Associate Creative Director; Kevin James, Senior Producer; Danielle Linn, Production Business Manager; Mike Hurley, Talent Manager.

Production:  STORY.
Ky Dickens, Director; Mark Androw; President/Executive Producer; Cliff Grant, Executive Producer; Cathleen Sutherland, Producer.

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