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Nemours' “Kids + Nemours Nurse”


Tuesday, Jun. 24, 2014


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Using a split-screen technique to tell the story, PICROW’s The Hall tells a poignant tale of quality healthcare for children found at Nemour’s Health System. In “Kids + Nemours Nurse”, the split technique is utilized,  with a nurse and little girl. They both go through their paces, both are shown doing caring, nurturing and curious things. At spot’s end the nurse and the girl come together to hug. Both spots conclude with “Nemours. Your child. Our promise.”

SPW Credits

Client: Nemours, Jacksonville, FL
Terri Wilsie, Director of Brand Marketing

Agency: Fry Hammond Bar, Orlando, FL
Sandra Gerlt, Nancy Allen, VP, Account Services; Shannon Hallare, Producer

Production Co.: PICROW, Hollywood, Ca
The Hall, Director; Bill Reilly, Executive Producer; Erik Brown, Director of Photography; Lauren Cynkar and Sophie Magaraci, Producers

Editorial: The Hall
Gregory Nussbaum, editor



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