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Motorola "Matching My Mood"


Tuesday, Oct. 6, 2015


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Little Red Robot’s New York office has shipped 4 new spots for Motorola created via DigitasLBi North America. In June, LLR - a micro agency + production company headquartered in San Francisco - expanded its operations, opening a full-service outpost in New York, with industry veteran Lee Scharfstein as NY EP/Director of Production. As directed by Shukovsky, each spot uses distinct touches to convey the story, from splashes of color or a perfectly timed gesture, to artfully edited time lapse cinematography or a look of horror captured perfectly in slow mo. Taken together, these demonstrate the stylistic and practical benefits of the Moto X and Moto G models. “LRR worked hand in hand with team at the agency to figure out how far we could take the creative, given the budget and timeline,” Shukovsky said. “We were invited to participate in the creative pitch to Motorola, then jumped into battle together.”


Client: Motorola
Spot Titles: “Matching My Mood”, “Coffee Shop”, “Weekend In”, “The OH Face”

Agency: DigitasLBi North America
Head of Production: Heather Mahoney
Agency Producer: Sarah Holme
Creative Director: Mark Czupryna
Senior Copywriter: Karen Kelley

Production: Little Red Robot NY
EP, Head of Content: Lee Scharfstein
Senior Producer: Joseph Segrove
Director: Seth Shukovsky
Director of Photography: Ruben O’Malley
Line Producer: Molly Salz
Hair and Makeup: Janice Shukovsky
Wardrobe Stylist: Dexter Simmons

Editorial: Little Red Robot
Editor: Justin Carlson

Color Correction: Carey Burens (Spy Post)

Music: “Matching My Mood” - “This Is Fun” by Brightside Studio
“Coffee Shop” - “Bright Days” by Gentle Fire Studio
“Weekend In” - “All I Need” by Gyom
“The OH Face” - “Body Rock” by Gyom

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