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Motion Graphics Packages: NHL Awards Show and NHL Expansion Draft Presented by T-Mobile

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Kristien Brada-...
Tuesday, Jul. 25, 2017

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Undefined Creative (UC) was tapped by Dempsey Productions to conceive and produce two extensive motion graphics packages for the 2017 NHL Awards™ and Expansion Draft presented by T-Mobile. Televised live in the United States on NBCSN and in Canada on Sportsnet, this event celebrated the NHL’s top talent from the 2016-17 season and revealed the initial roster of the League’s 31st team, the Vegas Golden Knights™.

UC's pitch--a departure from the glossy, super-polished 3D look typical of awards shows--was a cleaner, more modern 2D look unlike anything done in the past. UC produced/delivered 200+ different broadcast and live deliverables: 5 unique house looks (3 of which were created in 5 different color variations), with elements ranging from logo animations and award/winner intro slates to the Expansion Draft roster board and specialty loops (team logo scroll, trophy scroll). All elements were delivered in multiple formats for numerous screens.

Credits

Dempsey Productions

Producer: Amy Johnson
Producer: Kathryn Rickey
Producer: Leslie Vincent

Undefined Creative

Creative Director: Maria Rapetskaya
Executive Producer: Cathy Humphrey
Lead Animator: Stephen McNally
Animator: Don Murphy

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