Monday, May 21, 2018
You are here:

Monster's "Party Like a Monster"


Thursday, Jun. 18, 2015


Log in or register now!

This campaign for Monster's SuperStar™ BackFloat™ waterproof Bluetooth speaker has a youthful, summer vibe that evokes Ibiza, Coachella, and, yes, Cannes. “Imagine you were going to Leonardo DiCaprio’s VIP invite-only mansion party happening during Coachella," says Seth Shukovsky, whose Little Red Robot was right in its element as a micro-agency + production company. LRR acquired an ideal location in California that had an Olympic-size infinity pool, 20-person hot tub, private beach and even a lake with a water slide. “This was not an Olympic-size project with a bottomless budget,” the director stresses. “We’re Little Red Robot and our M.O. is to go big every time out, no matter how modest the budget. We do more with less.” Monster’s Gabriella Gomez concurs, saying, “The value LRR brought to the table, combined with the quality of what they delivered, was amazing.”


Client: Monster Products
Head of Content Marketing: Gabriella Gomez
Product Manager: Erik Kiner
Founder: Noel Lee

Agency: Little Red Robot
Creative Director: Seth Shukovsky
Producer: Joseph Segrove

Production Company: Little Red Robot
Director/Photographer: Seth Shukovsky
Producer: Joseph Segrove
DP: Petr Stepanek
AC: Justin Cain
Camera Assistant/DIT - Justin Cain
Gaffer - Neil Kelly
Production Assistants - Zora Bowman, Adam Titone, Charles Worthy, Jr.
HMU: Janice Shukovsky
HMU assistants: Shelly Carmichael, TyRess Christine
Stylist: Dexter Simmons

Editorial: Little Red Robot
Editor: Justin Carlson
End Tag Graphics: Claudio Turrisi

Color Correction: Spy Post
Colorist: Chris Martin

Music: Wikstrom "Gonna Get To You"

Log in or register now!
Log in or register now!

Recent SHOOT News Stories

Monday, May. 21, 2018

The 2018 Billboard Music Awards paid tribute to the students and teachers...

Sunday, May. 20, 2018

Deadpool and his foul-mouthed crew of misfits and malcontents have taken...

Sunday, May. 20, 2018

Peabody Award winners and nominees were celebrated at a gala evening event...

Saturday, May. 19, 2018

A tumultuous Cannes Film Festival concluded Saturday with the Palme d'Or...

Saturday, May. 19, 2018

The Hollywood Professional Association (HPA®) has opened the Call for...

Saturday, May. 19, 2018

If provocative, psyche-jangling shows like "The Handmaid's Tale" are your...

Recent SPW Releases

Friday, May. 18, 2018

Dimenco, an international pioneer in display technologies and fully owned...

Friday, May. 18, 2018

Both Virtual Reality (VR) 360 and 3D have the power to engage audiences in...

Thursday, May. 17, 2018

When presented with a ‘drawing-a-day’ challenge by fellow animators,...

Thursday, May. 17, 2018

SIGGRAPH 2018 , the world’s leading showcase of digital art created using...

Wednesday, May. 16, 2018

Emmy Award ® - winning design and branding studio Friends of Mine (FOM)...

Wednesday, May. 16, 2018

Stoli® Vodka, the original premium vodka with uncompromising quality for...