Thursday, December 14, 2017
You are here:

Monster's "Party Like a Monster"

By

hesh@ragingarti...
Thursday, Jun. 18, 2015

1566 views

Log in or register now!

This campaign for Monster's SuperStar™ BackFloat™ waterproof Bluetooth speaker has a youthful, summer vibe that evokes Ibiza, Coachella, and, yes, Cannes. “Imagine you were going to Leonardo DiCaprio’s VIP invite-only mansion party happening during Coachella," says Seth Shukovsky, whose Little Red Robot was right in its element as a micro-agency + production company. LRR acquired an ideal location in California that had an Olympic-size infinity pool, 20-person hot tub, private beach and even a lake with a water slide. “This was not an Olympic-size project with a bottomless budget,” the director stresses. “We’re Little Red Robot and our M.O. is to go big every time out, no matter how modest the budget. We do more with less.” Monster’s Gabriella Gomez concurs, saying, “The value LRR brought to the table, combined with the quality of what they delivered, was amazing.”

Credits

Client: Monster Products
Head of Content Marketing: Gabriella Gomez
Product Manager: Erik Kiner
Founder: Noel Lee

Agency: Little Red Robot
Creative Director: Seth Shukovsky
Producer: Joseph Segrove

Production Company: Little Red Robot
Director/Photographer: Seth Shukovsky
Producer: Joseph Segrove
DP: Petr Stepanek
AC: Justin Cain
Camera Assistant/DIT - Justin Cain
Gaffer - Neil Kelly
Production Assistants - Zora Bowman, Adam Titone, Charles Worthy, Jr.
HMU: Janice Shukovsky
HMU assistants: Shelly Carmichael, TyRess Christine
Stylist: Dexter Simmons

Editorial: Little Red Robot
Editor: Justin Carlson
End Tag Graphics: Claudio Turrisi

Color Correction: Spy Post
Colorist: Chris Martin

Music: Wikstrom "Gonna Get To You"

Log in or register now!
Log in or register now!

Recent SHOOT News Stories

Thursday, Dec. 14, 2017

Michelle Kunken has been named an executive creative director at Saatchi...

Thursday, Dec. 14, 2017

The Federal Communications Commission repealed the Obama-era "net...

Thursday, Dec. 14, 2017

Cinematographers Masanobu Takayanagi, ASC, and Ben Davis, BSC, enjoy close...

Thursday, Dec. 14, 2017

Disney is buying a large part of the Murdoch family's 21st Century Fox for...

Thursday, Dec. 14, 2017

"The Post " is kind of like the Yankees of movies. A Steven Spielberg...

Wednesday, Dec. 13, 2017

This holiday season, there's all manner of conflict at your local movie...

Recent SPW Releases

Thursday, Dec. 14, 2017

The international crime drama Gomorrah is the latest television production...

Thursday, Dec. 14, 2017

The One Club for Creativity, the world’s foremost non-profit organization...

Wednesday, Dec. 13, 2017

Librarian of Congress Carla Hayden announced the 2017 selections to the...

Wednesday, Dec. 13, 2017

LOCATION MANAGERS GUILD INTERNATIONAL (LMGI) announces the 5th Annual...

Wednesday, Dec. 13, 2017

National TeleConsultants (NTC), a leading media technology consulting,...

Wednesday, Dec. 13, 2017

The production partnership of CinemaStreet Pictures and director Ed Han...

Top