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Monster's "Party Like a Monster"

By

hesh@ragingarti...
Thursday, Jun. 18, 2015

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This campaign for Monster's SuperStar™ BackFloat™ waterproof Bluetooth speaker has a youthful, summer vibe that evokes Ibiza, Coachella, and, yes, Cannes. “Imagine you were going to Leonardo DiCaprio’s VIP invite-only mansion party happening during Coachella," says Seth Shukovsky, whose Little Red Robot was right in its element as a micro-agency + production company. LRR acquired an ideal location in California that had an Olympic-size infinity pool, 20-person hot tub, private beach and even a lake with a water slide. “This was not an Olympic-size project with a bottomless budget,” the director stresses. “We’re Little Red Robot and our M.O. is to go big every time out, no matter how modest the budget. We do more with less.” Monster’s Gabriella Gomez concurs, saying, “The value LRR brought to the table, combined with the quality of what they delivered, was amazing.”

Credits

Client: Monster Products
Head of Content Marketing: Gabriella Gomez
Product Manager: Erik Kiner
Founder: Noel Lee

Agency: Little Red Robot
Creative Director: Seth Shukovsky
Producer: Joseph Segrove

Production Company: Little Red Robot
Director/Photographer: Seth Shukovsky
Producer: Joseph Segrove
DP: Petr Stepanek
AC: Justin Cain
Camera Assistant/DIT - Justin Cain
Gaffer - Neil Kelly
Production Assistants - Zora Bowman, Adam Titone, Charles Worthy, Jr.
HMU: Janice Shukovsky
HMU assistants: Shelly Carmichael, TyRess Christine
Stylist: Dexter Simmons

Editorial: Little Red Robot
Editor: Justin Carlson
End Tag Graphics: Claudio Turrisi

Color Correction: Spy Post
Colorist: Chris Martin

Music: Wikstrom "Gonna Get To You"

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