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Mitsubishi's 2015 Outlander Sport "Get There"


Artisans PR
Monday, Sep. 8, 2014


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Two of the world’s best free-ride mountain bikers flip for the Mitsubishi Outlander Sport in an exhilarating new television and online campaign directed by Eric Crosland of Sherpas Cinema and Accomplice Media for Los Angeles agency 180LA. Crosland captured spectacular shots of champion riders Cam McCaul and Cam Zink performing stunts in rugged back country outside Virgin, Utah. The results include a 30-second national television spot, Get There, and an online content series that includes a white-knuckle ride along and behind-the-scenes material.

Client: Mitsubishi Motors North America, Inc.
Title: Get There
Agency:  180LA. William Gelner, managing partner/CCO, Carl Corbitt and Anja Duering, creative directors; Joe Beutel, copywriter; Rob McQueen, art director; Natasha Wellesley, head of production; Dave Stephenson, senior producer; Nili Zakok, integrated producer; Suzy Sammons, account director; Tamara Brown and Alexandra Pickett, account managers; Loretta Zollicoffer, business affairs director.
Production:  Accomplice Media. Eric Crosland, director; Jeff Snyder, executive producer.
Editorial:  Cut + Run. Steve Gandolfi, editor; Carr Schilling, executive producer; Amburr Farls, senior producer
Music: Blonde Acid Cult
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