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The Mission Helps Wieden and Kennedy Get Baked for the Superbowl.


Monday, Feb. 2, 2015


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Is food a drug?  This brilliantly hard hitting spot for Weight Watchers makes the case and let's the viewer know that there is help.  But not before it bombards the audience with an artful flurry of tempting, familiar images of the things they shouldn't eat. The distinctive voice of Breaking Bad's Aaron Paul delivers a candy-coated pitch, pushing the behavior at the same time it excuses it.

Sam Brown (Imperial Woodpecker) directed and Joint Editorial cut the spot.  The Mission performed all finishing for the piece, including vfx compositing, graphics, and secondary grading.


AGENCY: Wieden + Kennedy
Creative Director: Michael Tabtabal
Creative Director: Jason Kreher
Art Director: Robbie Rane
Copywriter: Ansel Wallenfang
Producer: Hayley Goggin
Business Manager: Amber Lavender
Account Director: Brett Corrick
Management Supervisor: Kyleen Caley
Account Supervisor: Hanna Nesper Newell
Account Executive: Nick Larkin

PRODUCTION COMPANY: Imperial Woodpecker LA
Director: Sam Brown
Executive Producer: Doug Halbert
Executive Producer: Charlie Cocuzza
Producer: Laura Miller

Editor: Katie Turinski
Assistant Editor: Kristy Faris
Producer: Lauren Pullano
VFX Producer: Alex Thiesen

VFX COMPANY: The Mission
Creative Director: Rob Trent
Flame Artist: Chris Moore
Flame Artist: Trent Shumway
Managing Director: Michael Pardee
VFX Producer: Diana Cheng

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