Sunday, December 17, 2017
You are here:

The Mission Helps Wieden and Kennedy Get Baked for the Superbowl.

By

themissionstudio
Monday, Feb. 2, 2015

1573 views

Log in or register now!

Is food a drug?  This brilliantly hard hitting spot for Weight Watchers makes the case and let's the viewer know that there is help.  But not before it bombards the audience with an artful flurry of tempting, familiar images of the things they shouldn't eat. The distinctive voice of Breaking Bad's Aaron Paul delivers a candy-coated pitch, pushing the behavior at the same time it excuses it.

Sam Brown (Imperial Woodpecker) directed and Joint Editorial cut the spot.  The Mission performed all finishing for the piece, including vfx compositing, graphics, and secondary grading.

Credits

AGENCY: Wieden + Kennedy
Creative Director: Michael Tabtabal
Creative Director: Jason Kreher
Art Director: Robbie Rane
Copywriter: Ansel Wallenfang
Producer: Hayley Goggin
Business Manager: Amber Lavender
Account Director: Brett Corrick
Management Supervisor: Kyleen Caley
Account Supervisor: Hanna Nesper Newell
Account Executive: Nick Larkin

PRODUCTION COMPANY: Imperial Woodpecker LA
Director: Sam Brown
Executive Producer: Doug Halbert
Executive Producer: Charlie Cocuzza
Producer: Laura Miller

EDITORIAL COMPANY: Joint
Editor: Katie Turinski
Assistant Editor: Kristy Faris
Producer: Lauren Pullano
VFX Producer: Alex Thiesen

VFX COMPANY: The Mission
Creative Director: Rob Trent
Flame Artist: Chris Moore
Flame Artist: Trent Shumway
Managing Director: Michael Pardee
VFX Producer: Diana Cheng

Category: 
Discipline: 
Style: 
Log in or register now!
Log in or register now!

Recent SHOOT News Stories

Sunday, Dec. 17, 2017

"Star Wars: The Last Jedi" will happily settle for second. Rian Johnson's...

Saturday, Dec. 16, 2017

The biggest figures and institutions in entertainment have established a...

Saturday, Dec. 16, 2017

Morgan Spurlock's latest documentary will not premiere at the Sundance...

Friday, Dec. 15, 2017

After years of tremors, the earthquake that had long been predicted...

Friday, Dec. 15, 2017

Lively Group , the New York-based creative collective, has hired Rob...

Friday, Dec. 15, 2017

Mob Scene , an entertainment marketing agency for major motion picture...

Recent SPW Releases

Saturday, Dec. 16, 2017

The South Australian State Government today announced they will provide...

Friday, Dec. 15, 2017

Blackmagic Design today announced a worldwide training and certification...

Friday, Dec. 15, 2017

AtSwim Director Alberto Accettulli was tasked with taking his crew to the...

Thursday, Dec. 14, 2017

XTRMX , a leading innovator in remote collaborative video editing and...

Thursday, Dec. 14, 2017

The international crime drama Gomorrah is the latest television production...

Thursday, Dec. 14, 2017

The One Club for Creativity, the world’s foremost non-profit organization...

Top