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Misfit

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Artisans PR
Friday, Nov. 21, 2014

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Filmworkers, in association with 2DS Productions, has produced an inspired campaign for Misfit, a wearable fitness tracker with a sleek design. The ads consist of lifestyle footage of active people using the button-sized device while engaged in laser tag, rock climbing, diving and other sports. Shot in locations along the California coast, the imagery is stunning and shows the features of the device in an organic and unobtrusive manner. Misfit’s technical functions are underscored by distinctive 3D graphics that animate over the live action. The  voiceover speaks  to people who “set forth to scale mountains, to dive to the darkest depths of the sea” and asks them, “Do you accept the challenge?”

SPW Credits
Client: Misfit. Tim Golnick, Vice President/Product and Design; Julie Golnick, Senior Manager/Visual Design; John Blet; Senior Associate/Marketing.
 
Production & Post: Filmworkers. Derek de Board, Executive Producer; Casey Swircz, Producer; Aram Rappaport, Director; Daniel Pernikoff, Senior Art Director; Drew Parks, Lead 3D Artist; Rob Churchill, Creative Director; Michael Anderson; Flame Artist; Fred Keller, Colorist.
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