Havas Chicago briefed us on this cute series of spots for Babybel. Their mission was to create a series that's fun and irreverent as CG animations. They wanted the product to be the main character in the piece, but remain photo real… which was a wonderful challenge. How do we solve that? Answer: by giving it some sass when we animated its movements. And of course, the minimal world helped set the tone of the piece. The predominantly white space was the perfect background for the red to really pop.
Not only were the Mini Babybels the star characters, they also played all the supporting roles, as the flowers, birds, trees and cows. Anywhere it made sense for us to use that iconic wax coating, we went for it.
This was a great opportunity to show off our CG product skills.
SPW CreditsSpot Titles: Mini Babybel "Land of Goodness" Campaign "Cheese and Co.," "Mini Roll," "Organic" and three social media spots
Running Times: 3 x :15, 3 x :08
Debut Dates: June 26, 2020
Main Tools: Maxon Cinema 4D, Autodesk Arnold, Adobe After Effects
Client: Babybel
Agency: Havas Chicago
Creative Director: Kate Delaney
Producers: Bridget Danko, Natalie Turner
Senior Account Director: Charlotte Picq
Design/Production: Sarofsky
Executive Creative Director: Erin Sarofsky
Executive Producer: Steven Anderson
Creative Lead: Duarte Elvas
Producer: Dylan Ptak
Senior 3D Designer/Animator: Jake Allen
Animator/Designers: Tanner Wickware, Dan Moore, Stewart Rosburg, Matt Miltonberger, Spencer Seibert, Andrew Hyden
Finish: Tanner Wickware
Roger Darnell
Contact Phone1.828.424.7698
Contact via emailBoma | Camp Sugar Brand Identity
Rebel Wilson's Directorial debut “The Deb” premiered as the closing night film at this year’s Toronto International Film Festival (TIFF). Adding a touch of creative flair to the film’s debut, the team at Boma helped in crafting the brand identity for Wilson’s production company, Camp Sugar.
“Rebel and her team approached us with this adorable character design and a simple question: ‘Can we make this happen in time for Toronto?’” shares Jason Cohon. “As huge fans of animation, and with such a fantastic concept from Josh and Meredith on Rebel’s team, it was an easy ‘yes!’”
The :05 identity opens in a serene forest scene featuring a hand-carved wooden sign reading “Camp Sugar.” As the camera reveals two hands gently holding the sign, a little girl playfully peeks from behind, inviting the audience into the world of Camp Sugar. Boma was tasked with designing and animating the 3D environment and character, delivering a fully rendered introduction that will serve as a long-lasting signature for Rebel Wilson’s films for years to come.
“We had so much fun making this and hope to be able to do many more unique versions for all of Camp Sugar’s films.”
Based in Los Angeles, Boma was created to fill a need for quicker turnarounds and tighter budgets while maintaining quality at the highest creative level. With a fully remote pipeline, global partnership across three continents and a team of senior creative talent, Boma is equipped to scale projects rapidly, regardless of budget or timeline constraints.
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