Saturday, December 16, 2017
You are here:

Mike's Hard Lemonade "The mike's Quality"

By

DWAgency
Tuesday, Feb. 24, 2015

1678 views

Log in or register now!

Erin Sarofsky and her team were commissioned by fellow Chicago-based company Mike's Hard Lemonade Co. and creative agency TRISECT to create an innovative video piece featuring an illustrated world where the essential qualities and the history of mike's shine. The spot entitled "The mike's Quality" recently launched on the brand's YouTube channel as a precursor to the 2015 summer campaign.

Credits
Project Name: Mike's Hard Lemonade "The mike's Quality"
Running Time: :62
Film Location: Sarofsky Studio, Chicago, Illinois.
Main Tools: ARRI Alexa digital cinema system; Adobe Illustrator; Maxon Cinema 4D; Autodesk Maya; Adobe After Effects; Autodesk Smoke for color-grading; The Foundry's Nuke for compositing, clean-up and finishing.
 
Client: Mike's Hard Lemonade
 
Advertising Agency: TRISECT
Creative Director: Craig Miller
Agency Producers: Bryan Haney, Judd Stricker
 
Production Company: Sarofsky Corp.
Executive Creative Director: Erin Sarofsky
Creative Director: John Filipkowski
Executive Producer: Steven Anderson
Producer: Michael Burke
Director of Photography: Steven Piet
VFX Supervisor: Matt Crnich
Illustrator: Chris Anderson
CG Director: Andy Zazzera
2D Animators: Duarte Elvas, Tnaya Witmer, CJ Cook, Patrick Coleman, Brent Austin, James Nicky
3D Animator: Alex Kline
Junior Designer: Bhakti Patel
Log in or register now!
Log in or register now!

Recent SHOOT News Stories

Saturday, Dec. 16, 2017

Morgan Spurlock's latest documentary will not premiere at the Sundance...

Friday, Dec. 15, 2017

After years of tremors, the earthquake that had long been predicted...

Friday, Dec. 15, 2017

Lively Group , the New York-based creative collective, has hired Rob...

Friday, Dec. 15, 2017

Mob Scene , an entertainment marketing agency for major motion picture...

Friday, Dec. 15, 2017

The Academy of Motion Picture Arts and Sciences has announced that nine...

Thursday, Dec. 14, 2017

Michelle Kunken has been named an executive creative director at Saatchi...

Recent SPW Releases

Friday, Dec. 15, 2017

Blackmagic Design today announced a worldwide training and certification...

Friday, Dec. 15, 2017

AtSwim Director Alberto Accettulli was tasked with taking his crew to the...

Thursday, Dec. 14, 2017

XTRMX , a leading innovator in remote collaborative video editing and...

Thursday, Dec. 14, 2017

The international crime drama Gomorrah is the latest television production...

Thursday, Dec. 14, 2017

The One Club for Creativity, the world’s foremost non-profit organization...

Wednesday, Dec. 13, 2017

Librarian of Congress Carla Hayden announced the 2017 selections to the...

Top