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Mike's Hard Lemonade "The mike's Quality"


Tuesday, Feb. 24, 2015


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Erin Sarofsky and her team were commissioned by fellow Chicago-based company Mike's Hard Lemonade Co. and creative agency TRISECT to create an innovative video piece featuring an illustrated world where the essential qualities and the history of mike's shine. The spot entitled "The mike's Quality" recently launched on the brand's YouTube channel as a precursor to the 2015 summer campaign.

Project Name: Mike's Hard Lemonade "The mike's Quality"
Running Time: :62
Film Location: Sarofsky Studio, Chicago, Illinois.
Main Tools: ARRI Alexa digital cinema system; Adobe Illustrator; Maxon Cinema 4D; Autodesk Maya; Adobe After Effects; Autodesk Smoke for color-grading; The Foundry's Nuke for compositing, clean-up and finishing.
Client: Mike's Hard Lemonade
Advertising Agency: TRISECT
Creative Director: Craig Miller
Agency Producers: Bryan Haney, Judd Stricker
Production Company: Sarofsky Corp.
Executive Creative Director: Erin Sarofsky
Creative Director: John Filipkowski
Executive Producer: Steven Anderson
Producer: Michael Burke
Director of Photography: Steven Piet
VFX Supervisor: Matt Crnich
Illustrator: Chris Anderson
CG Director: Andy Zazzera
2D Animators: Duarte Elvas, Tnaya Witmer, CJ Cook, Patrick Coleman, Brent Austin, James Nicky
3D Animator: Alex Kline
Junior Designer: Bhakti Patel
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