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Mickey's B-Day Campaign

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rpg246
Wednesday, Nov. 22, 2017

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Happy Birthday Mickey Mouse! To celebrate the occasion of Mickey’s birthday November 18, PICROW directing collective The Hall chronicled the mouse doing surprise meet-ups with fans worldwide, from Osaka, Japan to Santiago, Chile. For the second year, Disney and agency Yellow Shoes commissioned The Hall to direct and post a month-long wish list of content, including social media films, a:60 broadcast spot and editing Mickey’s climatic celebration to be featured on Good Morning America. 

Credits

Crew on shoot:

From PICROW:

Directors: The Hall - Ben Nussbaum, Joe Remerowski, Charles Son

Producer: Lisa Rucker

Coordinator: Richard DiLorenzo

Editor: Matt Twomey

 

From Yellow Shoes:

Agency Producers: Terry Williams and Jeff Clausen

Creative Director: Chris Chapman

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