By

Raging Artists
Tuesday, Jul. 5, 2016

5109 views

Log in or register now!

Produced by ContagiousLA (CLA) and directed by Andrew Laurich, this bold, branded video campaign via Merkley+Partners speaks to the full range of Mercedes-Benz drivers. Laurich demonstrates a deft hand, from a tech-centric short film for the 2017 E-Class, to a narrative piece for the GLS about a mom and her son that focuses on safety and engineering, and, finally, PGA Tour Professional Golfer Rickie Fowler appearing in a video for the C-Coupe that is both aspirational and inspirational. The latter two videos feature the familiar voice of Jon Hamm. This is Laurich’s second round of videos for the agency and carmaker. 

Credits

CLIENT: MBUSA / North Atlanta, GA 
VP of Marketing Communications: Drew Slaven
General Manager of Marketing Comm.: Mark Aikman
Supervisor, Brand Experience Marketing: Nicholas Emma
Titles: E-Class: “The Future is Now”, C-Coupe: “Outdrive Expectations”, GLS: “Mother and Son”

AGENCY: Merkley+Partners / New York
CEO: Alex Gellert
Exec. Creative Director/Partner: Andy Hirsch
Chief Client Officer: Cynthia Davis
EVP, Group Account Director: Lisa Mannarelli-Puleo 
EVP/Group Creative Director: Chris Landi
Associate Creative Director: Kirk Mosel
Associate Creative Director/Art Director: Brian Hall 
Copywriter: Marie Strycharz
Head of Production: Gary Grossman 
Producer: Scott Mushinskie

PRODUCTION COMPANY: ContagiousLA / Santa Monica, CA
Director: Andrew Laurich 
Director of Photography: Joe DeSalvo 
Executive Producer: Natalie Sakai 
Line Producer: Sean Barney
Staff Associate Producer: Jordan Flack

EDITORIAL: NO6NY / New York
Editorial EP: Corina Dennison 
Editor: James Duffy

Celebrity Talent: Rickie Fowler 
Location: Miami

Log in or register now!
Log in or register now!

Recent SPW Releases

Wednesday, Mar. 27, 2024

Across this month’s full slate of alluring extracurricular activities,...

Tuesday, Mar. 26, 2024

Pixotope, the leading software platform for end-to-end real-time virtual...

Tuesday, Mar. 26, 2024

Maxon , developers of professional software solutions for editors,...

Monday, Mar. 25, 2024

Now that spring has sprung and the countdown to summer is underway, ALIBI...

Monday, Mar. 25, 2024

The Tenth Annual Contact In The Desert (CITD) will take place May 30 th -...

Friday, Mar. 22, 2024

James Rayburn, charlieuniformtango ’ s Editor/CEO, announced the new “How...

MySHOOT Company Profiles