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Mercedes-Benz 2017 C-Class Coupe “Outdrive Expectations”


Tuesday, Jul. 5, 2016


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Produced by ContagiousLA (CLA) and directed by Andrew Laurich, this bold, branded video campaign via Merkley+Partners speaks to the full range of Mercedes-Benz drivers. Laurich demonstrates a deft hand, from a tech-centric short film for the 2017 E-Class, to a narrative piece for the GLS about a mom and her son that focuses on safety and engineering, and, finally, PGA Tour Professional Golfer Rickie Fowler appearing in a video for the C-Coupe that is both aspirational and inspirational. The latter two videos feature the familiar voice of Jon Hamm. This is Laurich’s second round of videos for the agency and carmaker. 


CLIENT: MBUSA / North Atlanta, GA 
VP of Marketing Communications: Drew Slaven
General Manager of Marketing Comm.: Mark Aikman
Supervisor, Brand Experience Marketing: Nicholas Emma
Titles: E-Class: “The Future is Now”, C-Coupe: “Outdrive Expectations”, GLS: “Mother and Son”

AGENCY: Merkley+Partners / New York
CEO: Alex Gellert
Exec. Creative Director/Partner: Andy Hirsch
Chief Client Officer: Cynthia Davis
EVP, Group Account Director: Lisa Mannarelli-Puleo 
EVP/Group Creative Director: Chris Landi
Associate Creative Director: Kirk Mosel
Associate Creative Director/Art Director: Brian Hall 
Copywriter: Marie Strycharz
Head of Production: Gary Grossman 
Producer: Scott Mushinskie

PRODUCTION COMPANY: ContagiousLA / Santa Monica, CA
Director: Andrew Laurich 
Director of Photography: Joe DeSalvo 
Executive Producer: Natalie Sakai 
Line Producer: Sean Barney
Staff Associate Producer: Jordan Flack

Editorial EP: Corina Dennison 
Editor: James Duffy

Celebrity Talent: Rickie Fowler 
Location: Miami

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