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Men's Health "How Beer Goggles Work"


Right Word Media
Wednesday, Apr. 30, 2014


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How does alcohol affect our brains and what does that have to do with beer goggles? That’s the subject of a comical new two-minute video, titled “How Beer Goggles Work.“ Created by motion design studio leftchannel for Men’s Health, “How Beer Goggles Work” perfectly blends the matter-of-fact tone of an old educational film with a classic character animation style, to craft something scientific, informative and yet full of histrionics.

“Given the engaging tone of Men’s Health and the illustrated print piece this is based on, it made sense to appropriate a classic cel animated look, particularly a nostalgic Chuck Jones/Looney Toons cartoon,” Alberto Scirocco, leftchannel’s Creative Director says.


Client: Men's Health

Project: "How Beer Goggles Work"

Animation/Design: Leftchannel, Columbus, OH
Creative Director: Alberto Scirocco
Illustration: Zohar Lazar

Music: Circa Music, Dublin, Ohio

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