Memorial Sloan Kettering Cancer Center’s "Valerie"
Renowned documentary director David Gelb, who gained critical acclaim with his film Jiro Dreams of Sushi, has directed a series of documentary shorts with the theme “Science Saves” for Memorial Sloan Kettering Cancer Center’s (MSK) ongoing “More Science. Less Fear.” campaign. “Science Saves” showcases compelling stories of three patients — and the important things in each of their lives that were saved because they chose to be treated at MSK. The three 4-minute films (“Suzanne”, “Valerie,” and “Danny”) at the core of the new campaign all end with the same line: “Science saves more than lives.” The new work demonstrates how the institution’s singular focus on cancer research, treatment, and care impacts and guides patients at each point in their journey, and how this approach helps MSK treat the whole person — not just the disease.
Client: Memorial Sloan Kettering Cancer Center
Chief Communications Officer: Avice Meehan; Senior Marketing Advisor: Belinda Lang; Director, Consumer Advertising: Pam Leichter; Marketing Manager, Advertising & Production: Joe Fruhman; Brand Manager: Lauren Higgins; Marketing Coordinator: Anita Shivraj; Research & Insight Consultant: Shoko Masuda; Marketing Consultant: Helen Alter
Agency: Pereira & O’Dell NY
Executive Creative Director: Dave Arnold; Head of Production: Tennille Teague; Agency Broadcast Producer: Tammy Lecker; Associate Creative Director: Alexei Beltrone; Associate Creative Director: Jake Dubs; Art Director: Lauren Geisler; Jr. Art Director: Alex Parodi; Copywriter: Michelle Lamont
Group Account Director: Carey Cwieka; Account Supervisor: Joelle Hadaya; Account Executive: Jana Cudiamat; Chief Strategy Officer: Matt Hermann; Strategy Director: Mike Lewis; Senior Strategist: Anna Bedineishvili
Production Company: Nonfiction Unlimited
Director: David Gelb; Director of Photography: Maryse Alberti; Executive Producers: Michael Degan, Loretta Jeneski; Head of Production: Patrick Degan; Line Producer: Franny Freiberger
Editing Company: Union Editorial
Editor – “Suzanne” & “Danny”: Sloan Klevin; Editor – “Valerie” & “John”: Karen Kourtessis; Executive Producer: Caryn Maclean; Post Producer: Susan Motamed
Music: Asche & Spencer
Mix: Heard City