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McDonald's: A Better Chicken McNugget


Artisans PR
Monday, Aug. 15, 2016


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McDonald’s introduces a “better” Chicken McNugget in a magical new television spot directed by STORY’s Blair Hayes for Leo Burnett. Debuting during this month’s Olympics coverage, the 60 second spot presents an intergenerational love story told in split screen.


Client: McDonald’s.
Joel Yashinsky, Vice President/U.S. Marketing; Julie Wenger, Senior Director/U.S. Marketing; Michael Joiner, Manager/U.S. Marketing.

Agency: Leo Burnett, Chicago.
John Hansa, EVP, Creative  Director; Rob Calabro, Creative Director/Copywriter; Ben Steward, Creative Director/Art Director; Denis Giroux, Senior VP/Executive Producer; Beth Dolnick, Senior Producer; Josh Raper, Senior VP/Account  Director, Amber Stanze, Account Director; Richard Henderson, Account Supervisor.

Production: STORY.
Blair Hayes, Director/Director of Photography; Mark Androw and Cliff Grant, Executive Producers; Mary Langenfeld, Head of Production; Marsie Wallach, Producer.

Edit: Cutters.
Megan Dahlman, Executive Producer; Wendy Umanzor, Producer; Jacob Kuehl, Editor; Neal Cohen, Producer.

Music: Cyndi Lauper's Time After Time, performed by Samuel Beam, singer known as Iron and Wine

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