"Mayweather vs. Pacquiao Fight" Promo
2C Goes for Knock-Out Punch in Promos for Mayweather vs. Pacquiao Fight. Tapped to create/deliver the promos for boxing's enormous Mayweather-Pacquiao showdown, 2C needed to devise a shooting plan that would give this goliath event the cinematic grandeur and scale it deserves.
To create an epic "stand-off" without literally taking the fighters to the desert, 2C utilized the motion capture robot MILO to create camera moves enabling them to shoot each boxer separately over green, followed by the background plates in the desert, with all elements lining up precisely in post. The technology also enabled more complex camera movements, which created a very believable parallax when the separate plates were married together. Orbiting the camera around the boxers created a sense of grandeur and heightened the believability of them actually being there, as the sweeping panorama shifted behind them. The results are shots that convey the suspense and sheer scale of Mayweather and Pacquiao coming face to face at this stylized crossroads.
Creative Director – David Roofthooft
Senior Writer/Producer/Director – Noah Lerner
VP, HBO PPV – Tammy Ross
Vice President, Creative Director – Earl Fash
Creative Director – Jason Bowers
Writer/Producer – Derek Barbanti
Chief Creative Officer – Chris Sloan
Director/Creative Director – Brian Eloe
VFX Supervisor/Design Director – Luis Martinez
Visual Effects Artist/Colorist – Dmitri Zavyazkin
Preditor – Claudia Castaneda
DP – Thomas Camarda
Line Producer – Chris Stoerchle