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Maytag's "Factory"


Monday, Jul. 27, 2015


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Motion Theory director Mathew Cullen was recently enlisted by global marketing and technology agency DigitasLBi to direct a new spot, "Factory" for Maytag Brand that includes some of the company's actual factories and employees. 


Client: Maytag:

President, North America: Joseph Liotine
VP of NAR Brand Marketing: William Beck
Sr. Brand Manager, Maytag: Brendan Bosch 
Brand Manager, Maytag: Allison Gillespie

Maytag Man: Actor: Colin Ferguson

Creative Agency: DigitasLBi

Chief Creative Officer: Ronald Ng
EVP, Executive Creative Director: Morgan Carroll
SVP Creative Director: Michael Frease
SVP, Planning Lead: Behavior Strategy & Brand Planning: Jennifer Striegel
EVP, Group Account Director: Chris Reed
VP Creative Director: Jeremy Bacharach
VP Creative Director: Louie Calvano
VP, Account Director: Kelly Barnard
VP, Executive Producer: Greg Lederer
Senior Copywriter: Andy Masur
Account Manager: Bridget Cahill 
Account Executive: Nicole Nemerovski 

Production Company: MotionTheory 

Director: Mathew Cullen
Co-Founder/Executive Producer: Javier Jimenez 
DP: Ernesto Lomeli
Producer: Rob Newman
Executive Producer: Ben Leiser

Post Production Company: Mirada 

President: John Fragomeni
Head of Production: Sascha M Flick 
Creative Director: Jonathan Wu
Art Director: Jing Zheng 
VFX Supervisor: Zach Tucker
Producer: Andrin Mele-Shadwick
Coordinator: Joshua Fischer, Kate DeCrosta 
Editor: Fred Fouquet 
Smoke Artist: John Polyson
Compositors: Mark Robben, Sean Cox, Dave Damant, Eddie Gutierrez 
Modeler: Edwin Chiu 
Trackers: Jared Sanders, Patricio Harris, Michael Maker 
Design: Justin Fields, Janice Ahn
Lighting Lead: Brandon Thomas 
Lighting: David Hyatt
FX: Kevin Gillen
Matte Painter: Jim Hawkins
Previz: Parker Sellers, Sammy Wong
Flame: Miles Kinghorn

Audio Particle Audio (Chicago)

Engineer: Katy Mindeman
Executive Producer: Laura Feeney
Associate Producer: Becca Sita

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