The impact of the COVID-19 pandemic has been universal – affecting families, individuals, cities, towns and businesses in countless ways. For the marketing and advertising industries, this has meant an almost complete shutdown. But while traditional productions seemed impossible because of safety concerns and a nationwide quarantine, this unique challenge forced award-winning studio Ntropic to come up with innovative solutions. The result is a safely and seamlessly-produced series of films for technology company Matterport, filmed remotely from 8,000 miles away.
Matterport’s innovative 3D capture platform enables users to create high fidelity 3D digital twins of any physical space across real estate, architecture, travel, hospitality, manufacturing and other industries. Matterport for iPhone is another breakthrough for the company. For the first time, Matterport’s industry leading 3D digital twins can be created, shared, and published with just an iPhone and the latest version of the Matterport Capture app.
SPW CreditsClient: Matterport Production: Ntropic Director/CCO: Nate Robinson (US), EP: Myke Brown (Vietnam), Director/ECD: Kathy Uyen (Vietnam), DP: Gabe Lewis (Vietnam), Color: Ayumi Ashley (NYC), EP Color: Will Mok (NYC), Head of CG: Dave White (LA), VFX Supervisor/Lead Artist: Amanda Amalfi (LA), VFX Artist: Mark Sanna (NY), 3D Supervisor: Andrew Cohen (LA), Houdini Artists: Nate Lapinksi (LA), Cristobal Infante (London), Producer: Natalia Wrobel
Boma | Camp Sugar Brand Identity
Rebel Wilson's Directorial debut “The Deb” premiered as the closing night film at this year’s Toronto International Film Festival (TIFF). Adding a touch of creative flair to the film’s debut, the team at Boma helped in crafting the brand identity for Wilson’s production company, Camp Sugar.
“Rebel and her team approached us with this adorable character design and a simple question: ‘Can we make this happen in time for Toronto?’” shares Jason Cohon. “As huge fans of animation, and with such a fantastic concept from Josh and Meredith on Rebel’s team, it was an easy ‘yes!’”
The :05 identity opens in a serene forest scene featuring a hand-carved wooden sign reading “Camp Sugar.” As the camera reveals two hands gently holding the sign, a little girl playfully peeks from behind, inviting the audience into the world of Camp Sugar. Boma was tasked with designing and animating the 3D environment and character, delivering a fully rendered introduction that will serve as a long-lasting signature for Rebel Wilson’s films for years to come.
“We had so much fun making this and hope to be able to do many more unique versions for all of Camp Sugar’s films.”
Based in Los Angeles, Boma was created to fill a need for quicker turnarounds and tighter budgets while maintaining quality at the highest creative level. With a fully remote pipeline, global partnership across three continents and a team of senior creative talent, Boma is equipped to scale projects rapidly, regardless of budget or timeline constraints.
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