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Matilda the Musical "When I Grow Up"


Artisans PR
Thursday, Apr. 23, 2015


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The cast of “Matilda the Musical” take their act out of the theater and onto the streets in an exuberant performance of “When I Grow Up.” The results are “pure joy,” “pure genius.” 

SPW Credits

Client:  Dodgers Theatricals LTD,  Matilda the Musical

Title: When I Grow Up

Agency:  AKA NYC. Elizabeth Furze and Scott Moore, Managing Partners; Bashan Aquart, Executive Creative Director; Elizabeth Findlay, Account Manager; Jacob Matsumiya and Jackie Lavanway, Client Service Representatives; Janette Roush, Vice President/Insights and Marketing; Sam Gates, Insights Analyst; Jamaal Parham, Content Director; Lauren Guenther Copywriter.

Production: AKA NYC. Jamaal+Bashan, Directors; Adam Coffia, Content Executive Producer Very Rare Productions; Monique Perreault Producer; Adam McDaid, Cinematographer.

Edit: Jamaal Parham and Stephen Mlinarcik, Editors.

Post: The Mill. Michael Rossiter, Colorist.

Sound Mix: PLUSH. Michael Lesveque, mixer.



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