MasterCraft’s “Mission 04: History Is History”, is a glimpse of the past, present, and future of on-water experiences, carefully crafted by the finest purveyor of inboard luxury performance boats. The web film showcases the newly re-designed ProStar, a re-imagined and re-inspired take on an original classic, first constructed by MasterCraft in 1968. To channel the excitement of being out on the open water being pulled to nauseating heights, Digital One Sound Designer Chip Sloan combined high quality location audio and precise sound design to create a multidimensional look at the 2014 ProStar. In an effort to capture the most authentic MasterCraft sounds possible, Digital One worked closely with Bump Films in pre-production to determine the best way to capture location audio that would be fitting of the beast it would ultimately represent. The result is a shining example of how subtly crafted sound design can enhance emotion without becoming distracting.
SPW Credits
Agency: Nemo Design
Production Company: Nemo Productions, Bump Films
Audio Post Production: Digital One
Creative Directors: Jay Floyd, Mark Lewman
Producer: Rebecca Hynes
Director / DP: Mark Bame
Executive Producer: Jason Boertje
Cinematographer: Eric Jeffcoat
Editor: Mark Bame
Sound Designer: Chip Sloan
Go RVing, Explore Commercial Productions and Director Jeremy Pinckert Don’t Want You to Go There in a Hotel!
"Hotel Hassle" directed by Jeremy Pinckert.
Commercial production company Explore and director Jeremy Pinckert went to a familiar well to pull inspiration for their latest production for Go RVing. "Hotel Hassle" was initially conceived as an audio-only campaign, but Go RVing's SVP/CMO Karen Redfern asked Explore to adapt the script into a new, live-action commercial. The adaptation from audio ads to digital commercial spots involved adding re-written lines and a few iconic scenes from Pinckert’s ideas that provided anchor moments for the ads. In particular, 'Hotel Hassle' features a room key that just won’t open the door. The visual he added (a round sensor on the door where the key unlocks) not only modernized the ad into the age of tap, but also gave the spot a technology vs. human undertone, invoking the AI-character Hal from Stanley Kubrick’s '2001 A Space Odyssey.'
Explore and Pinckert also added a visual hook to the ending of the spot that leaned on his own experiences traveling with his family. He found his hands were always full, clutching a few bags, random loose objects, his phone, and of course, his coffee. In the commercial, there is a moment where all of the frustrations are just too much for the protagonist and he almost curses in front of the family. What if the director added an action where the protagonist accidentally spills their coffee and the camera freezes precisely at this moment?
Read More
"Hotel Hassle", part of Go RVing's larger Don't Go There! campaign, is currently being broadcast nationwide via strategic digital channels.
MySHOOT Profiles
Add A Comment