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Manatawny Still Works' "Great Moments Come in Small Batches"


Monday, Feb. 29, 2016


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“Great Moments Come in Small Batches” contends that a moment of Zen could make the difference between having a killer set or going down in flames. “Comedians begin life as a tiny jumble of neuroses and over time evolve into an enormous jumble,” said Hersh Rephun, Director of Consumer Entertainment at YES, BRAND and co-writer of the spot with Justo Diaz. “But the universal message is that sometimes you have to take a deep breath - and a sip of small batch whiskey - and let the moment create itself.” The video was created for Manatawny Still Works via YES, BRAND, produced by Tomahawk Pictures and directed by Paul Mooney.

Client: Manatawny Still Works
Sr VP Sales + Marketing: Randy McKinley
Launch Date: February 29, 2016 (online)
Created via: YES, BRAND
Creative Director: Hersh Rephun
Copywriters: Hersh Rephun, Justo Diaz
Production Company: Tomahawk Pictures
Executive Producer: Tom Mooney
Producer: Jason LeMaster
Director: Paul Mooney
Director of Photography: Zachary Halberd
DIT: Jose Santamaria
Assistant Camera: Peter De Jesus
Gaffer: Jesus Sanchez
Location Sound Recordist: Daniel Guy
Production Assistant: Chris Walker
Hair/Make-Up: Rie Ogura
Editorial/Sound: Tomahawk Pictures
Picture Editor: Peter De Jesus
Picture Editor: David Hines
Sound Editor: Daniel Guy
Comic: Hersh Rephun
Comic Heard in Background: Danny Cohen
Location: Sweet Science, Brooklyn NY
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