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Lucky Post’s Sai Selvarajan Shapes “Hands” & “Dance” For Gold Bond via Agency 31,000 FT

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HYPE
Monday, Mar. 16, 2015

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Hands and feet are the industrious and artful starring characters in the new campaign for Gold Bond edited by Lucky Post’s Sai Selvarajan for agency 31,000 FT. Shot with loving attention to detail by Theresa Wingert, the spots feature interwoven vignettes that present the impassioned intensity to which we subject our bodies, and what we can do to help them in return. Each spot presents a compelling narrative about emotional and physical nature of touch and movement.

Credits

Agency: 31,000 FT
CEO: Carter Keith
Creative Director/Copywriter: Kristina Blake
Creative Director/Art Director: Dean Hlavinka
Producer: Jeanne Dooley

Production Company: FIONA
Director: Theresa WIngert
EP: Alex Carone

Editorial Company: Lucky Post
Editor: Sai Selvarajan

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