Friday, December 15, 2017
You are here:

Lowes Foods' "Barnburner"

By

The Colony
Thursday, Jan. 22, 2015

3498 views

Log in or register now!

XYC, a directing duo at The Colony, has just completed an offbeat comedy spot for retail chain Lowes Foods’ “flaming hot deals”.  Agency The Variable asked XYC to imagine a customer running past with deals so hot that his cart is literally on fire.

“To get the right impact, we had to really set the shopping cart on fire and do it practically,” said XYC. “Meanwhile the cast was directed not to react to the flames, but just to a shopper who had found a great deal at Lowes.” 

Post-production was completed at The Colony’s VFX studio, Afterparty. 

SPW Credits

Client: Lowes Food

Agency: The Variable
Chief Creative Officer: Joe Parrish
Associate Creative Director: David Jones
Senior Copywriter: Gary Bostwick
Agency Producer: Keith Rose

Production Company: XY Content
Directors: XYC @ The Colony
Producer: Kristina Siska
Producer: Peggie Porter

VFX: Afterparty
Executive Producer: Angela Bowen
Editor: Alex Markman
Lead Compositor: Fred Kim
Rotoscoping: Alejandro Monzon
Smoke Compositor: Nickolas Crist
Colorist: Jordan Lister

Category: 
Genre: 
Style: 

560x349

<iframe width="560" height="349" src="https://shootonline.com/embed/59894/560x349" frameborder="0" allowfullscreen></iframe>
 

640x390

<iframe width="640" height="390" src="https://shootonline.com/embed/59894/640x390" frameborder="0" allowfullscreen></iframe>
 

853x510

<iframe width="853" height="510" src="https://shootonline.com/embed/59894/853x510" frameborder="0" allowfullscreen></iframe>
 

1280x750

<iframe width="1280" height="750" src="https://shootonline.com/embed/59894/1280x750" frameborder="0" allowfullscreen></iframe>
Log in or register now!
Log in or register now!

Recent SHOOT News Stories

Friday, Dec. 15, 2017

After years of tremors, the earthquake that had long been predicted...

Friday, Dec. 15, 2017

Lively Group , the New York-based creative collective, has hired Rob...

Friday, Dec. 15, 2017

Mob Scene , an entertainment marketing agency for major motion picture...

Friday, Dec. 15, 2017

The Academy of Motion Picture Arts and Sciences has announced that nine...

Thursday, Dec. 14, 2017

Michelle Kunken has been named an executive creative director at Saatchi...

Thursday, Dec. 14, 2017

The Federal Communications Commission repealed the Obama-era "net...

Recent SPW Releases

Friday, Dec. 15, 2017

Blackmagic Design today announced a worldwide training and certification...

Friday, Dec. 15, 2017

AtSwim Director Alberto Accettulli was tasked with taking his crew to the...

Thursday, Dec. 14, 2017

XTRMX , a leading innovator in remote collaborative video editing and...

Thursday, Dec. 14, 2017

The international crime drama Gomorrah is the latest television production...

Thursday, Dec. 14, 2017

The One Club for Creativity, the world’s foremost non-profit organization...

Wednesday, Dec. 13, 2017

Librarian of Congress Carla Hayden announced the 2017 selections to the...

Top