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Looking Forward - Volvo Wonder of Summer

By

stephanie@razpr.com
Monday, Jun. 9, 2014

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World Famous recently produced "Looking Forward," the first spot in Volvo's new "Wonder of Summer" ad campaign. Written and directed by Jesse Harris, :30 and :60 versions of the spot are airing now across the U.S.  Harris and Volvo have a strong collaborative history. Harris launched the Seattle-based National Film Festival for Talented Youth (NFFTY) in 2007 as an up-and-coming film and commercial director. Volvo has been a leading sponsor of NFFTY since its inception, working closely with Harris each year to create a custom spot to screen at the festival.  This year's festival spot, "Looking Forward," promotes the new Volvo V60 sportswagon and captures the brand's comfortable nostalgia, resonating with millennials and adults who fondly remember sitting in the reverse third row of a Volvo wagon.

 

Credits

Production Company: World Famous
Director: Jesse Harris, Writer: Jesse Harris, Executive Producer: Megan Ball, Head of Production: Nick Hegge, Producer: Kyle Seago, Editor: Nick Pezzillo, Director of Photography: TJ Williams Jr., Color: Lightpress, Sound Mix: Clatter&Din

A co-production of NFFTY

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