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Lexus' "Whats The Point"


Asbury PR
Wednesday, Oct. 8, 2014


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Arsenal FX, a leading visual effects post production studio specializing in high end commercial finishing, has produced dramatic, weather-driven visual effects for a new national, 30-sec Lexus spot entitled "The Point of All-Weather Drive."  Arsenal FX worked directly with its client Team One. The new spot broke October 1st.

Client: Lexus
Agency: Team One
Production Company: Serial Pictures
Agency Producer: Reilly Park
Art Director: Davide Vismara
Creative Director: Craig Crawford
Editor: Bryan Cook
Visual Effects: Arsenal FX
Executive Producer: Ashley Hydrick
Senior Flame Artist: Terry Silberman
Lead Flame Artist: Matt Motal
Flame Artist: Jeff Aquino
Creative Director: Jason Cook
Senior Producer: Sabrina Elizondo
CG Artists: David Hyatt, Josh Studebaker, Mike Johnson
Nuke Compositor: Josh Studebaker
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