Wednesday, May 23, 2018
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Lexus "Shift"

By

Asbury PR

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The "Shift" spot involved ArsenalFX digitally removing vehicle front and rear sensors, and dirt, as well as some light spec removal on the vehicle itself. The entire conform of the spot consisted of variable speed alterations and motion estimation warps. Light effects were added by ArsenalFX to simulate the outer lights on interior shots. Road vibrations and vehicle movement were also simulated by Arsenal FX on all exterior road shots.  In addition, interior speed and RPM gauges were also reconstructed and redesigned by Arsenal FX for proper speed manipulation. Roto-scoping and tracking was also utilized in various shots. To tie the full spot together, each shot had to be repo'd and resized for optimum viewing. A 2:35 letterbox was added by Arsenal FX for the final touch.

SPW Credits

Agency: Team One
Agency Producer: Jenny Valladares; Group Creative Director: Craig Crawford

Production Company: Bandito Brothers

Editor: Bryan Cook

ArsenalFX Credits: Producer: Caitlin Forrest, Senior Lead Flame Artist: Terry Silberman, Jr.Flame Artist/Spot Conform: Jeff Aquino

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