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Lexus LX "Different Routes"

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DWAgency
Wednesday, Oct. 28, 2015

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In "Different Routes," the refreshed 2016 Lexus LX 570 sport utility vehicle goes head-to-head in a friendly competition with Lexus' flagship sedan, the LS, climbing a mountain in the iconic Austrian Alps. While the LS demonstrates precision and power by nimbly taking sharp turns on the road, the LX uses its unsurpassed off-road ability to dramatically climb straight up the mountain, crossing the LS's path several times. Both vehicles arrive simultaneously at the luxury resort atop the mountain, demonstrating there's more than one way to the top.

Credits
Project Name: Lexus LX "Different Routes"
Running Time: :30
Film Locations: Austrian Alps
 
Client: Lexus
 
Advertising Agency: Team One 
Chief Creative Officer: Chris Graves
Group Creative Director: Jason Stinsmuehlen
Art Director: Dustin Arnold
Copywriter: Jon King
Executive Producer: Sam Walsh
Agency Producers: Kerry Ko, Sascha Peuckert
Group Account Director: Jim Ryan
Account Supervisor: Trina Sethi
Senior Project Manager: Diana Crews
Director of Business Affairs: David Peake
Account Director: Joel Dons
Director of Strategic Planning: Jen Grant
Senior Strategic Planner: Yisha Zhang 
Media Planner: Elaine Evangelista
Director of Product Information: Robert Jordan
Product Information Specialists: Danny Bopp, Doug Rosenfeld
 
Production Company: Cap Gun Collective 
Director: Daniel Benmayor
Executive Producer: Jason Botkin
Head of Production: Marisol Harrold
Producer: Brady Vant Hull
Director of Photography: Juan Miguel Azpiroz
 
Production Service Company: Division Productions
Executive Producer: Rok Bukovec
 
Editorial Company: Whitehouse Post 
Executive Producer: Joni Williamson
Producer: Jonlyn Williams
Editor: Martin Leroy
 
Editorial Company: Team One Multimedia 
Executive Content Producer: Bryan Cook
Senior Producer: Gina Grosso
Editor: Gabriel J. Diaz 
 
Post Production Company: MPC LA 
Executive Producer: Elexis Stearn
Colorist: Mark Gethin
2D VFX Supervisor: Gizmo Rivera
CG VFX Supervisor: Mike Wynd
Producer: Abisayo Adejare
 
Music and Sound Design Company: Robot Repair 
Executive Producer: Doug Darnell
Composers: Aaron Alden, Josh Hawkins
 
Voiceover Artist: Maurice LaMarche
 
Recording Studio: Eleven 
Mixer: Jeff Payne
Assistant mixer: AJ Murillo
Executive Producer: Susanne Hollingshead
Producer: Dawn Redmann
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