For its new “Legion” dedicated sub-group of gaming PCs, Lenovo® reached out to gamers all around the world for inspiration. Embracing the brand's signature spirit of differentiation, the teams at Ogilvy & Mather New York and Gentleman Scholar treated the debut of Legion less like an ad and more like an epic trailer for a videogame.
Spot Name: Lenovo “Legion”
Main Tools: Side Effects Software’s Houdini, Autodesk Maya and The Foundry’s Nuke.
Debut Date: 8/21/17
Running Time: :52
Chief Creative Officer: Alfonso Marian
Executive Creative Directors: Ryan Blank, Mike Hahn
Senior Art Directors: Kevin Reilly, Lauren van Aswegen
Senior Copywriter: Ian Going
Executive Director of Content Production: Jenny Gadd
Executive Producer: Eric Soloway
Agency Producer: Oliver Horvat
Business Manager: Sean McGee
Account Director: Samantha Devine
Account Executive: Alexandra Wallace
Account Management Supervisor: Katherine Connolly
Agency Project Manager: Krystal Bullard
Agency Music Producer: Karl Westman
Production Company: Gentleman Scholar
Creative Directors: Chace Hartman, William Campbell, Will Johnson
Executive Producer: Christina Roldan
Associate Creative Director: JP Rooney
CG Lead: Adam Burke
Senior Producer: Sue Yee Hubbard
Designers: Cristina Barna, Trish Janovic JP Rooney
Modelers: Alek Vacura, JP Rooney
Lighters: Cody Chen, Christina Kim, Michael Papagni,
Compositors: Jeff Billion, Denis Kozyrev
Music Composer: Xander Rodzinski
Sound Design Company: Sound Lounge
Sound Designer: Marshall Grupp
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