Lego "Dimensions" Branded Content/Product Launch Film
This Branded Content/Product Launch film for LEGO Dimensions new game platform stars Joel McHale of Yahoo Screen's "Community" and E!'s "The Soup". WyldStyle is voiced by Elizabeth Banks.
In this wild ride, Director Fred Raimondi creates a world that's humorous, charming, and so realistic that it's hard to believe that the LEGO characters aren't real.
Voted ADWEEK "Ad of the Day" on its launch day, the film has received critical acclaim as well as creating a huge buzz in the gaming communtity for this highly anticipated game platform.
Client: Lego "Dimensions"
Agency: Hammer Creative
Creative Directors: Scott Hayman, Brett Hocker; Writers: Jeff Kauffman, Boyd Vico, Brad Stevens
Live Action Production Logan & Sons
Executive Producer: Scott Siegal; Line Producer: Rich Kaylor
Director: Fred Raimondi
Director of Photography: Anghel Decca
Production Design: Danielle Clemenza
Visual Effects and Animation: Plastic Wax
Visual Effects Supervisor/Animation Director: Nathan Maddams
Editor: Mike Berenson
Motion Title Design: Mark Rakocy
On Screen Talent: Joel McHale
Batman: Troy Baker
Gandalf: Tom Kane
Wyldstyle: Elizabeth Banks
Fred Raimondi is represented for Commercials/Branded Content by ODDMACHINE