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Lego "Dimensions" Branded Content/Product Launch Film

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fredfx
Wednesday, May. 6, 2015

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This Branded Content/Product Launch film for LEGO Dimensions new game platform stars Joel McHale of Yahoo Screen's "Community" and E!'s "The Soup". WyldStyle is voiced by Elizabeth Banks.

In this wild ride, Director Fred Raimondi creates a world that's humorous, charming, and so realistic that it's hard to believe that the LEGO characters aren't real.

Voted ADWEEK "Ad of the Day" on its launch day, the film has received critical acclaim as well as creating a huge buzz in the gaming communtity for this highly anticipated game platform.

Credits

ClientLego "Dimensions"

Agency: Hammer Creative
Creative Directors: Scott Hayman, Brett Hocker; Writers: Jeff Kauffman, Boyd Vico, Brad Stevens

Live Action Production Logan & Sons
Executive Producer:  Scott Siegal;  Line Producer: Rich Kaylor

Director: Fred Raimondi

Director of Photography: Anghel Decca

Production Design: Danielle Clemenza

Visual Effects and Animation: Plastic Wax
Visual Effects Supervisor/Animation Director: Nathan Maddams

Editor: Mike Berenson
Motion Title Design: Mark Rakocy

On Screen Talent: Joel McHale

Voice Talent
Batman:  Troy Baker
Gandalf:  Tom Kane
Wyldstyle:  Elizabeth Banks

Fred Raimondi is represented for Commercials/Branded Content by ODDMACHINE

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