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Launch Trailers for CNN Docu-Series "1968"

By

Kristien Brada-...
Tuesday, May. 15, 2018

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Bowing its docu-series “1968,” CNN called on long-time partner 2C Creative for a powerful promotional campaign. The goal: drive interest and tune-in for the program using an organic, in-camera effects-driven approach for which 2C has become known.

To help execute its creative vision, CNN paired 2C with respected DP Chris Webb for a collaborative, in-camera effects “dream team.”

Creatively, each clip is an iconic, yet simple visual capturing a moment in 1968. Whether the microphones or burning ballot card, these objects had to be as heroic and visually enormous as possible -- the impetus for using a periscope lens enabling Webb to get extremely close to each object while still keeping a fairly wide frame of view.

To keep the lighting of the draft card and rolling of the canister as organic and real as possible, 2C used puppeteer rigs requiring significant testing and rig fabrication to hide the human manipulation.

Credits

CNN
VP Creative: Whit Friese, Sr. Director Production: Dan Brown, Creative Director: Sean Houston, Account Director: Lara Hurst, Sr. Writer/Producer: Nicole Giles, Sr. Graphic Designer: Alvaro Morcillo, Sr. Production Manager: Julie Bitton

2C
Chief Creative Officer: Chris Sloan, GM, Senior Director of Operations: Nikki Coloma, Live-Action Director / Creative Director: Brian Eloe, Creative Director: Marni Wagner, Editor: Chris Volz, Editor: Jesus Martinez, Editor: Pablo Coig, Editor: Johanser Martinez, Graphic Designer: Dmitri Zavyazkin, Graphic Designer: Andy Fernandez, Executive Producer, Graphics: Bob Cobb, Design Director: Luis Martinez, Technical Operations Manager: Ashley Hartford, Assistant Editor: Williams Naranjo, Assistant Editor: Kelly Lanman, Audio Engineer: Cesar Haliwa

Collaborators
Director of Photography: Christopher Webb, Line Producer: Russell Katzman, Art Director/FX: Marco Cousins

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