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Labatt Sled Hockey Featuring John Buccigross


Monday, Nov. 23, 2015


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Labatt Blue is teaming up with John Buccigross and USA Hockey to raise awareness for sled hockey because they believe that everyone who loves hockey deserves the chance to play. That’s why Labatt Blue is sponsoring and creating more access for players, including 10 new adult sled hockey programs across the United States. As part of its "Pass It Forward" campaign from creative agency Resource/Ammirati New York, Vincent Lin of Valiant Pictures directed this and one other PSA-style spot, both of which began airing nationally in November on NBC, NBC Sports, the NHL network and other high-profile media outlets.

Running Time: :30
Project Name: Labatt Sled Hockey Featuring John Buccigross
Client: Labatt USA
Agency: Resource/Ammirati 
Creative Director: Rory Braunstein
Art Director: Andrew Haynes
Production Company: Valiant Pictures
Director: Vincent Lin
Editorial Company: AMMO
Editor: Nathan Scholtens
Color Correction: Colin Travers
Original Music: Cliff Lin
Final Mix: Heard City
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