Monday, December 11, 2017
You are here:

Labatt Sled Hockey Featuring John Buccigross

By

DWAgency
Monday, Nov. 23, 2015

1368 views

Log in or register now!

Labatt Blue is teaming up with John Buccigross and USA Hockey to raise awareness for sled hockey because they believe that everyone who loves hockey deserves the chance to play. That’s why Labatt Blue is sponsoring and creating more access for players, including 10 new adult sled hockey programs across the United States. As part of its "Pass It Forward" campaign from creative agency Resource/Ammirati New York, Vincent Lin of Valiant Pictures directed this and one other PSA-style spot, both of which began airing nationally in November on NBC, NBC Sports, the NHL network and other high-profile media outlets.

Running Time: :30
Credits
Project Name: Labatt Sled Hockey Featuring John Buccigross
 
Client: Labatt USA
 
Agency: Resource/Ammirati 
Creative Director: Rory Braunstein
Art Director: Andrew Haynes
 
Production Company: Valiant Pictures
Director: Vincent Lin
 
Editorial Company: AMMO
Editor: Nathan Scholtens
 
Color Correction: Colin Travers
 
Original Music: Cliff Lin
 
Final Mix: Heard City
 
Log in or register now!
Log in or register now!

Recent SHOOT News Stories

Monday, Dec. 11, 2017

Helen James and Dan Watts have been hired to assume the leadership of CP+B...

Monday, Dec. 11, 2017

Guillermo del Toro's Cold War-era fairytale "The Shape of Water" swam away...

Sunday, Dec. 10, 2017

The animated family film "Coco" has topped the box office for a third time...

Sunday, Dec. 10, 2017

Dina , which tells an unconventional love story between two people who...

Friday, Dec. 8, 2017

The Gotham Group , one of Hollywood’s leading management and film and...

Friday, Dec. 8, 2017

Seed Media Arts , a Chicago-based commercial and content production shop,...

Recent SPW Releases

Thursday, Dec. 7, 2017

New York Festivals International Advertising Awards ® has announced the...

Thursday, Dec. 7, 2017

Academy Award ® nominee, Jeffrey Karoff, recently partnered with...

Wednesday, Dec. 6, 2017

Lola Lott, charlieuniformtango principal/CEO, announced Keith Munley has...

Wednesday, Dec. 6, 2017

SourceAudio , the world’s leading white label music DAM platform, has...

Wednesday, Dec. 6, 2017

The One Club for Creativity, the world’s foremost non-profit organization...

Top