Kubota Tractor's "We Are Kubota"
The Traveling Picture Show Company Director/DP Chris Woods and Massive Post Productions, collaborate with Paulsen for Kubota Tractor Corporation’s new campaign, "We are Kubota”. The campaign aired nationally and became a rally for the brand and the people who use the products. Each frame encapsulates the sincerity and realness of the actors, family and relationships. “What I really liked about this campaign was that it was about the people who use the Kubota product,” says Director/DP Chris Woods. “We shot in rural Iowa. Our cast was primarily comprised of real people and there's something about working with real people that makes the whole experience more authentic,” Woods continues. The beauty of the spot is conveyed through smooth camera movements, well-utilized slow motion, and a warm saturated effect that compliments the mood of the campaign.
AGENCY: Paulsen, Sioux Falls, SD
VP, CREATIVE DIRECTOR: Mark Smither
VP, CREATIVE SERVICES: Mike Dowling
DIRECTOR CLIENT SERVICES: Marcus Squier
PRODUCTION COMPANY: Massive Post Productions, Culver City, CA
EXECUTIVE PRODUCER Massive: John Brooks
EXECUTIVE PRODUCER TPSC: John Noble
DIRECTOR/DOP: Chris Woods
B CAMERA: Justin Shipley
POST PRODUCTION: Massive Post
EDITORS: Steve Swersky / Michael Alberts
Chris Woods is represented by The Traveling Picture Show Company.