Kohl's "Movie Night"
Tuesday, Mar. 8, 2016
Bicoastal production company Park Pictures director Lance Acord and Anomaly New York employ lip-synched Oscar acceptance speeches delivered by regular people in a humorous new campaign for Kohl’s. In “Movie Night,” a father is ecstatic when the family gives him control of the television remote that night, and thanks his wife, daughter and parents with what turns out to be Cuba Gooding’s 1997 Best Supporting Actor Oscar speech.
In the other spots in the campaign, a little girl thanks her brother for nonchalantly offering her the front seat in the family car using Whoopi Goldberg’s 1990 Best Supporting Actress speech. The soundtrack of Jeff Bridges’ 2010 Best Actor win is used by a boy to express gratitude for his parents letting his buddy sleep over and a mother channels Penelope Cruz’s 2009 Best Supporting Actress speech when she is appointed the seat of honor at her daughter’s stuffed animal high tea.
Titles: “Movie Night,” “Front Seat,” “The Duchess,” “The Sleepover” 4x :60
Agency: Anomaly, New York
Creative Directors: Brian and Jared
Producer: Amy Bonin
Production Company: Park Pictures
Director: Lance Acord
Executive Producers: Jackie Kelman Bisbee, Caroline Kousidonis
Editor: Matt Murphy
Visual Effects: The Mill
VFX Producer: Michael Scarcella
2D Lead Artists: Anne Trotman, Burtis Scott
2D Artists: Jami Ross, Taner Basen
Designer: Christopher Mennuto
Music: Bang Music
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