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Kia Motors' "What About Bob?"


Artisans PR
Wednesday, Feb. 4, 2015


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A Common Thread produced a 30-second television spot for Sorento. Titled What About Bob?,  it follows two couples heading on a weekend trip with an incredible amount of stuff packed into their vehicle, including a friendly St. Bernard named Bob.


Client: Kia Motors of America 

Agency: David&Goliath.
David Angelo, Chairman/Chief Creative Officer; Paul Albanese, Head of Production/Managing Director; Carrie Lighthall, Sr. Broadcast Producer; Marisa Bursteen, Jr. Broadcast Producer; Richard Pass, Creative Director.

Production:  A Common Thread.
Jordan Valenti , Director/Director of Photography; J.P. McMahon and Tristan Drew, Executive Producers.

Editorial: Spinach Editorial 
Adam Bright Managing Director/Editor. Jonathan Carpio Post Producer.

Finishing: Method Studios

Music: Robot Repair

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