KCRW Brand Sizzle

KCRW is changing; what was once a local public radio station is now a purveyor of culture that extends far beyond their airwaves through podcasts, streaming audio, online video, and events.  KCRW turned to Troika to build a brand around their unwavering commitment to servicing the community through radio, while ensuring KCRW’s continued success in an era of digital media. Our role was to position KCRW for the future by creating a brand platform that formulates a unified vision, voice and identity as KCRW continues to evolve from a linear, single channel offering to a transmedia entertainment brand.