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Kay Jewelers' "Chase"

By

SJ Golden
Friday, May. 1, 2015

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When Stern Advertising wanted to create a memorable Mother’s Day spot for Kay Jewelers®, the number one jewelry store in America – they once again partnered up with The Colonie editor, Bob Ackerman. Director, Harry Patramanis, captured the playfulness and tone of the spot. Ackerman then weaved the footage into an endearing storyline that conveys the emotional connections and family moments that make Mother’s Day special.
 
The :30 commercial, entitled ‘Chase,’ opens with a 7-year old boy playfully running through a house with his mom in hot pursuit. He races down hallways, hops over a toy and evades her in a hiding spot. The child sees that the coast is clear and takes off again. He evades his mother as he makes his way to the kitchen, where he runs straight into his dad, who scoops him up in his arms.
Credits

Client: Sterling Jewelers, Inc.
Product: Kay Jewelers®
Spot:  ‘The Chase,’ (:30 + :15)
Air Date: April 28th – May 10th 2015

Advertising Agency: Stern Advertising
Executive CD/EVP - Steve Romanenghi; Account Manager/EVP: Doug Cohen; Creative Director/Senior VP: Tom Papadimoulis; CD: Bob Felty; CD: Bob Merlotti; Producer: Chastity Soltysiak

Production Company: Company Films / Los Angeles                     
Director - Harry Patramanis
Executive Producers: Robin Benson, Richard Goldstein; Head of Production: Robert Nackman; Producer: John Nguyen;  DP: David Lanzenberg

Editorial Company: The Colonie / Chicago
Editor/Partner - Bob Ackerman (Avid); Assistant Editor - Graham Chapman;  Executive Producer/Partner: Mary Caddy

Visual FX Company: The Colonie /Chicago
Flame Artist: Tom Dernulc (Audio Desk Flame Premium)

Transfer Company: Apache / Los Angeles  
Colorist: Steve Rodriguez 

Audio Post Company: Commercial Sound + Image / Cleveland
Mixer:  Ed Wolff

Music Company: Hum Music / Los Angeles
Composer: Jason Miller

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