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Johnsonville's 'Get Fired Up'


Monday, Sep. 12, 2016


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One at Optimus Directors Mark Pallman and Amanda Speva recently teamed with GMR to helm “Get Fired Up” for Johnsonville. The 30-second spot, edited and finished by Optimus, is airing now on ESPN and the SEC Network. It will continue to air throughout the college football season.  “Get Fired Up” is part of a larger campaign focused on building the Johnsonville brand across the Southeastern U.S. Written by GMR Creative Director Kurt Sievert, the spot is designed to introduce Southeastern Conference (SEC) football fans to the 70 year-old family-owned Johnsonville company and the members responsible for making a variety of sausages ideal for tailgating. It sets up the notion that Johnsonville plans on earning SEC fans’ trust one bite at a time.

SPW Credits

Client: Johnsonville

Agency: GMR

Executive Producer: Andy Hayman
Creative Director: Kurt Sievert
Associate Producer: Will Reiland           

Production: One at Optimus

Directors: Mark Pallman & Amanda Speva
EP/Managing Director: Lisa Masseur
Line Producer: Nick Langholff

Post-Production: Optimus

Editor: Nate Cali
Assistant Editor: Marco Rosas
Audio Engineer: Marina Bacci
Asst. Audio Engineer: Zach Scheitlin
VFX Director: Glen Noren
Nice Shoes NY Colorist: Phil Choe
Nice Shoes NY Producer: Ed Rilli
EP/Managing Director: Brian Hrastar



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