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Jerry Springer 25th Season Graphics Package

By

Kristien Brada-...
Tuesday, Sep. 15, 2015

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To launch the 25th season of “The Jerry Springer Show,” NBCUniversal called on Undefined Creative (UC) for a special supplemental graphics package. The challenge for the NYC-based agency involved mixing two very different looks – one being the show’s current aesthetic, recognizable, gritty and industrial, and the other involving new anniversary elements… silver-toned, polished and sleek.

UC incorporated materials from the standard package to tie in the industrial themes, but swapped out black rubber and rusted metal for shiny silver. Because font choice for the “25” was critical, they experimented with several options complementing the existing show typography. The end look, created with Cinema 4D and AfterEffects, injects novelty through texturing and lighting the new elements, while maintaining the integrity of the original design.

Credits

The Jerry Springer Show

Kerry Shannon, Executive Producer

Undefined Creative

Maria Rapetskaya, Creative Director
Cathy Humphrey, Executive Producer
Jesse Roff, 3D Animator
Mark Haskins, Sound Design

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