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Friday, Jan. 29, 2016


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This second JELD-WEN national spot directed by Andrew Hardaway through Wondersmith for JELD-WEN and agency CMD is also airing widely as part of the brand's cross-promotions of the 2016 HGTV Dream Home. Both spots feature custom scores from Jeff Elmassian of Endless Noise. Visit to see the products featured in HGTV's newest Dream Home.

Spot Name: JELD-WEN "Beat"
Running Time: :30
Debut Date: Jan. 29, 2016
Film Locations: In and around Charlotte, North Carolina.
Main Toolset: 6K RED EPIC DRAGONS for principal photography; Apple Final Cut Pro 7 for editing; animation, compositing, VFX and finishing via Autodesk Maya, Chaos Group's V-Ray, Adobe Creative Suite, The Foundry's Nuke, Blackmagic Design’s DaVinci Resolve.
Client: JELD-WEN Windows and Doors
Vice President of Marketing: Jim Parello
Advertising Agency: CMD
Creative Directors: Steve Cox, Gary Golden
Account Supervisor: Scott Peters
Agency Producer: Brenda Jacobs
Production Company: Wondersmith
Director: Andrew Hardaway
Executive Producer: Joe Murray
Director of Photography: David Wilson
Editor: Pedram Torbati
Creative Director: Thom Blackburn
VFX Supervisor: Byron Nash
Custom Score: Jeff Elmassian, Endless Noise
Color Grading Company: Incendio
Colorist: Luis Silva, Incendio
Final Mix: Mike Lee, 26 Inch Audio
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