J. J. Watt for Ford Trucks
Did he wrangle a marlin onto his boat with his bare hands? Is he sculpted like a super hero? Did Sasquatch really say that he saw him once, trumping through the brush? These are all questions asked by a range of people in a series of new comedy TV spot for Ford’s F-series trucks from Team Detroit directed by Synthetic Pictures’ Justin Corsbie, and the person they’re asking about is J. J. Watt, the popular, high-voltage defensive end for the NFL’s Houston Texans.
The spots, which come in a range of broadcast and web-only versions, shows various groups of Watt fans engaged in spirited banter about his famous exploits, including two young boys, followed by a couple of construction workers, a man and his barber chatting during a haircut, a couple out on a date, two ranch hands and a group of young women doing yoga in a city park.
Agency: Team Detroit
Executive Creative Director: Todd Chumley, Creative Director: Jerod Bunjer, Assoc. Creative Director: Steven Presmyk, Sr. Art Director: Julie Veinberg, Digital Art Director: Lauren Sanders, Jr. Copywriter: Devin Jones, Jr. Art Director: Evan Weiland, Executive Producer: Ryan Cook
Production Company: Synthetic Pictures
Director: Justin Corsbie, Executive Producer: Allison Smith, Director of Photography: Dean Mitchell, 2nd Unit DP: JP Lipa, Line Producer: Melissa Murphy, Production Designer: Michael Grasley
Editorial and Conform Studio: Cosmo Street
Editor: Kevin Anderson, Asst. Editor: Zack Winick, Producer: Arielle Davis, Flame Artist: Shinya Sato
Color Grading: Apache Digital
Colorist: Steve Rodriguez, Producer: Caitlin Forrest, Executive Producer: LaRue Anderson
Audio Mix: Lime
Mixer: Sam Casas, Asst. Mixer: Stephen Fredericks, Executive Producer: Susie Boyajan