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iRobot Roomba 980 "Here to Help"


Thursday, Nov. 12, 2015


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Ed Han Consulting and CinemaStreet Pictures have teamed again for a new commercial for iRobot’s Roomba® vacuum cleaning robot. The spot introduces the new Roomba 980 from iRobot, the leading provider of robotic technology-based solutions for the home. The TV spot was directed by Han and executive produced by CinemaStreet’s Dana Offenbach. A former ad agency creative director, Han also functioned as Creative Director and provided both creative and strategic direction for the ad.


Agency: Ed Han Consulting

Production Company: CinemaStreet Pictures
Creative Director/Director: Ed Han
Executive Producer: Dana Offenbach
DP: Steve Romano

Editorial Company: BlueRock
Editor: Bruce Ashkinos
Assistant Editor: Elaine White
Executive Producer: Jennifer Lederman
Producer: Jesse Schwartz

Audio Mixing Studio: Blast
Audio Mixers: Gerard Collins and Joe O’Connell

Color Correction: Nice Shoes
Colorist: Lenny Mastrandrea

Finishing & Motion Graphics: Scarlett
Executive Producer: Wendy Brovetto
Producer: Adam Producer
Flame Artists: David Elkins and James Emmerich

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