One at Optimus Directors Mark Pallman and Amanda Speva recently teamed with J. Walter Thompson to produce a series of spots for the Illinois Office of Tourism’s new “Are you up for amazing?” campaign. The documentary-style spots – shot at multiple locations across Illinois and featuring both real people and actors – are airing regionally, nationally and internationally now.
Shot over the course of 10 days, the seven spots feature locations in Chicago and around the state, including the Green Mill Tavern, Millennium Park, Navy Pier, Wrigley Field, Galena, Garden of the Gods, Historic Route 66, Springfield and more. They encourage viewers to consider that “The America you expect is somewhere unexpected,” and ask, “When was the last time you did something for the first time?”
SPW CreditsClient: Illinois Office of Tourism
Director Illinois Office of Tourism: Cory Jobe
Local Tourism Division Manager: Jan Kemmerling
International Marketing Manager: Elisa Marcus
Marketing Manager: Lisa Link
Agency: J. Walter Thompson
Sr. Copy Writer: Mike Beamer
Freelance Art Director: Ann Sedgwick
Content Producer: Carolyn James
Account Director: Sarah Brick
Account Supervisor: Laura Doede
Production: One at Optimus
Directors: Mark Pallman & Amanda Speva
DP: Travis Cline
Line Producer: Damian Huck
EP/Managing Director: Lisa Masseur
Post-Production: Optimus
Editor: Nate Cali
Post Producer: Tracy Spera
Assistant Editors: Lindsay Rynne, Jenny Schaye
Audio: Marina Bacci
Audio Assistant: Zach Scheitlin
Finishing Editors: Glen Noren, Ed Nichols
Color: Nice Shoes at Optimus
Color: Ron Sudul
Color Assistant: Alex Frankland
Boma | Camp Sugar Brand Identity
Rebel Wilson's Directorial debut “The Deb” premiered as the closing night film at this year’s Toronto International Film Festival (TIFF). Adding a touch of creative flair to the film’s debut, the team at Boma helped in crafting the brand identity for Wilson’s production company, Camp Sugar.
“Rebel and her team approached us with this adorable character design and a simple question: ‘Can we make this happen in time for Toronto?’” shares Jason Cohon. “As huge fans of animation, and with such a fantastic concept from Josh and Meredith on Rebel’s team, it was an easy ‘yes!’”
The :05 identity opens in a serene forest scene featuring a hand-carved wooden sign reading “Camp Sugar.” As the camera reveals two hands gently holding the sign, a little girl playfully peeks from behind, inviting the audience into the world of Camp Sugar. Boma was tasked with designing and animating the 3D environment and character, delivering a fully rendered introduction that will serve as a long-lasting signature for Rebel Wilson’s films for years to come.
“We had so much fun making this and hope to be able to do many more unique versions for all of Camp Sugar’s films.”
Based in Los Angeles, Boma was created to fill a need for quicker turnarounds and tighter budgets while maintaining quality at the highest creative level. With a fully remote pipeline, global partnership across three continents and a team of senior creative talent, Boma is equipped to scale projects rapidly, regardless of budget or timeline constraints.
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