One at Optimus Directors Mark Pallman and Amanda Speva recently teamed with J. Walter Thompson to produce a series of spots for the Illinois Office of Tourism’s new “Are you up for amazing?” campaign. The documentary-style spots – shot at multiple locations across Illinois and featuring both real people and actors – are airing regionally, nationally and internationally now.
Shot over the course of 10 days, the seven spots feature locations in Chicago and around the state, including the Green Mill Tavern, Millennium Park, Navy Pier, Wrigley Field, Galena, Garden of the Gods, Historic Route 66, Springfield and more. They encourage viewers to consider that “The America you expect is somewhere unexpected,” and ask, “When was the last time you did something for the first time?”
SPW Credits
Client: Illinois Office of Tourism
Director Illinois Office of Tourism: Cory Jobe Local Tourism Division Manager: Jan Kemmerling International Marketing Manager: Elisa Marcus Marketing Manager: Lisa Link
Agency: J. Walter Thompson
Sr. Copy Writer: Mike Beamer Freelance Art Director: Ann Sedgwick Content Producer: Carolyn James Account Director: Sarah Brick Account Supervisor: Laura Doede
Production: One at Optimus
Directors: Mark Pallman & Amanda Speva DP: Travis Cline Line Producer: Damian Huck EP/Managing Director: Lisa Masseur
Creative Growth, the first organization dedicated to supporting artists with developmental disabilities, has teamed up with creative marketing company, John McNeil Studio to unveil its new brand. Representing 50 years of elevating the work of artists with disabilities within the arts community, Creative Growth’s new brand campaign includes a new identity and logo, new positioning, brand film and a redefined strategy centering on the ‘undeniable voice of art.’
Creative Growth’s evolved brand is at the forefront of a shift towards art that stands for the inherent reveal — the power of artistic expression to bring understanding and connection to us all. The brand’s new expression includes unobtrusive color and design choices that purposely don’t compete with the voice of the artist and instead, serve as a container for the art to have a voice of its own.
Executive Creative Director, Gerald Lewis of John McNeil Studio explains “We needed to create a powerful, distinctive voice for the brand. But, it couldn’t compete with the voice of the artists because in the end, the art has to speak. It had to be simple, honest and genuine, in line with the mission of Creative Growth. Artists will spend 30 years making work, honing their craft and following their voice inside this space. We wanted to celebrate that. So, while the mark, the brand, is simple and honest, it’s also expansive and energetic.”
Kicking off the new brand campaign is a short film capturing the voice of artist William Scott as he walks through downtown Oakland and enters... Read More