One at Optimus Directors Mark Pallman and Amanda Speva recently teamed with J. Walter Thompson to produce a series of spots for the Illinois Office of Tourism’s new “Are you up for amazing?” campaign. The documentary-style spots – shot at multiple locations across Illinois and featuring both real people and actors – are airing regionally, nationally and internationally now.
Shot over the course of 10 days, the seven spots feature locations in Chicago and around the state, including the Green Mill Tavern, Millennium Park, Navy Pier, Wrigley Field, Galena, Garden of the Gods, Historic Route 66, Springfield and more. They encourage viewers to consider that “The America you expect is somewhere unexpected,” and ask, “When was the last time you did something for the first time?”
